Journal ArticleDOI
Determining where to shop: Fixed and variable costs of shopping
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In this paper, the authors developed and tested a new model of store choice behavior whose basic premise is that each shopper is more likely to visit the store with the lowest total shopping cost The total shoppingAbstract:
The authors develop and test a new model of store choice behavior whose basic premise is that each shopper is more likely to visit the store with the lowest total shopping cost The total shopping read more
Citations
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Journal ArticleDOI
The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain
José Luis Ruiz-Real,Juan Carlos Gázquez-Abad,Irene Esteban-Millat,Francisco J. Martínez-López +3 more
TL;DR: In this paper, a structural equation model (SEM) was proposed to analyze the influence of different explanatory aspects (product category involvement, attitude toward private label (PL), value consciousness and assortment variety perception) on consumers' reactions to assortment composition.
How to improve MATSim destination choice for discretionary activities
Andreas Horni,Kay W. Axhausen +1 more
TL;DR: This paper proposes ways to improve MATSim destination choice for discretionary activities and discusses on the example of MATSim, where upscaling of small-scale findings for application in large-scale microsimulation scenarios is possible and potentially beneficial.
Consumer trust in an e-retailer: an integrative model directed toward customer retention
TL;DR: In this article, the authors developed an integrative model of consumer trust in an e-retailer by bringing together three diverse approaches, including trust literature, global evaluations theory, and transaction costs analysis.
Journal ArticleDOI
The mediating effect of brand trust on the influence of communication, price, and product quality on consumer purchase behaviour in a less-developed country
TL;DR: In this article, the authors examined the influence of perceived product price, perceived product quality and communication on brand trust, and the effect of brand trust on consumer purchase behavior based on the relationship theory perspective.
Journal ArticleDOI
Key Drivers Influencing Shopping Behavior in Retail Store
Aamir Hasan,Subash Mishra +1 more
TL;DR: In this article, a survey of retail store customers' attitude towards reduced price, sales promotion, quality of the products, proximity to the home, customer service, store atmospherics were analyzed to identify the key drivers influencing shopping behavior in the retail store.
References
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Book
Discrete Choice Analysis: Theory and Application to Travel Demand
Moshe Ben-Akiva,Steven R. Lerman +1 more
TL;DR: In this article, the authors present the methods of discrete choice analysis and their applications in the modeling of transportation systems and present a complete travel demand model system presented in chapter 11, which is intended as a graduate level text and a general professional reference.
Posted Content
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
TL;DR: This paper proposed a flexible choice model that partitions the market into consumer segments differing in both brand preference and price sensitivity, and applied it in a study of competition between national brands and private labels in one product category.
Journal ArticleDOI
The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models
Joffre Swait,Jordan J. Louviere +1 more
TL;DR: This paper showed that the unit of the utility scale in a multinomial logit (MNL) model is inversely related to the utility of choice data, but it is not generally recognized that the utility in a MNL model is positively related to choice data.
Journal ArticleDOI
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
TL;DR: In this paper, the authors characterize market structure by studying the patterns of substitution implied by brand switching, but this approach typically ignores the destabilizing effect of brand switching on the market.
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