Journal ArticleDOI
Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms
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TLDR
In this paper, the authors compare the industry environment impact with the impact of firm strategy and market orientation culture on small manufacturing firm performance, and find that strong performance requires more than an appropriate match of strategy to the environment, because there is a higher correlation between growth differentiation strategy and environmental turbulence in the lowest profitability group, as compared to the highest group.About:
This article is published in Journal of Business Research.The article was published on 1999-05-01. It has received 342 citations till now. The article focuses on the topics: Market value added & Market orientation.read more
Citations
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Measuring Marketing Productivity: Current Knowledge and Future Directions:
TL;DR: For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value as mentioned in this paper, and this lack of accountability has undermined marketers' credibility, threatened the standing of the marketing function within the firm, and even threatened marketing's existence as a distinct capability.
Journal ArticleDOI
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
TL;DR: In this article, a meta-analysis was conducted and findings suggest that the relationship between market orientation and business performance is positive and consistent worldwide and that market orientation has emerged as a significant antecedent of performance and is presumed to contribute to long-term success.
Journal ArticleDOI
Antecedents to management accounting change: a structural equation approach
TL;DR: In this paper, the authors report on a survey of manufacturing companies, and use structural equation modeling to examine the relationships between the changing competitive environment, and a range of organizational variables as antecedents to management accounting change.
Journal ArticleDOI
The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
TL;DR: In this paper, the authors investigated the structural relationship among market orientation, new product advantage, the proficiency in new product launch activities, and organizational performance and found that market orientation is related positively to product advantage and to the proficiency of market testing, launch budgeting, launch strategy, and launch tactics.
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The Effect of a Market Orientation on Business Performance: A Study of Small‐Sized Service Retailers Using MARKOR Scale
TL;DR: In this article, the authors investigated potential influences of market orientation on small-sized service retailer performance and found that market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.
References
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Book
Applied multiple regression/correlation analysis for the behavioral sciences
TL;DR: In this article, the Mathematical Basis for Multiple Regression/Correlation and Identification of the Inverse Matrix Elements is presented. But it does not address the problem of missing data.
Book
Applied Linear Statistical Models
TL;DR: Applied Linear Statistical Models 5e as discussed by the authors is the leading authoritative text and reference on statistical modeling, which includes brief introductory and review material, and then proceeds through regression and modeling for the first half, and through ANOVA and Experimental Design in the second half.
Journal ArticleDOI
Applied Linear Statistical Models
Journal ArticleDOI
The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
Journal ArticleDOI
Asset stock accumulation and sustainability of competitive advantage
Ingemar Dierickx,Karel Cool +1 more
TL;DR: Barney as mentioned in this paper showed that the sustainability of a firm's asset position depends on how easily assets can be substituted or imitated, and that imitability is linked to the characteristics of the asset accumulation process: time compression diseconomies, asset mass efficiencies, interconnectedness, asset erosion and causal ambiguity.
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The Effect of a Market Orientation on Business Profitability
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