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Journal ArticleDOI

Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports

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TLDR
This article found that executives demonstrate an accurate sense of the proportion of consumers who are primarily loyal to one store or are shoppers of multiple stores, but they still tend to overestimate aggregate price comparison behavior and cross-store shopping.
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This article is published in Journal of Retailing.The article was published on 2000-06-01. It has received 122 citations till now.

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Food quality and safety: consumer perception and demand

TL;DR: The authors reviewed consumer quality perception using the Total Food Quality Model as a structuring device and concluded that food quality and safety are central issues in today's food economics, though many research questions remain to be addressed.
Journal ArticleDOI

Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics

TL;DR: In this article, the authors examined the effects of customer satisfaction and loyalty cards as well as consumer characteristics on customer share spent on the primary grocery store and found that customer satisfaction has a positive, albeit modest, effect on share while consumer economic shopping orientation has a negative direct effect.
Posted Content

Identifying the Deal Prone Segment

TL;DR: In this paper, a model of consumer buying behavior is used to identify household characteristics that should affect deal proneness, and the predictions are tested empirically by use of panel data for five frequently purchased products.
Journal ArticleDOI

Do Promotions Benefit Manufacturers, Retailers, or Both?

TL;DR: A large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues, and total profits indicates that manufacturer revenue elasticities are higher for promotions of small-share brands, for frequently promoted brands and for national brands in impulse product categories.
Posted Content

Do Promotions Benefit Manufacturers, Retailers or Both?

TL;DR: In this paper, the authors conducted a large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues and margins, and found significant differences between the manufacturer and retailer.
References
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Journal ArticleDOI

A Conceptual Model of Service Quality and Its Implications for Future Research

TL;DR: The attainment of quality in products and services has become a pivotal concern of the 1980s as discussed by the authors, while quality in tangible goods has been described and measured by marketers, quality in services is la...
Journal ArticleDOI

Subjective Probability: A Judgment of Representativeness

TL;DR: In this paper, the subjective probability of an event, or a sample, is determined by the degree to which it is similar in essential characteristics to its parent population and reflects the salient features of the process by which it was generated.
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