Q2. What is the effect of hedonic gratifications on SNS usage?
After they start deriving utilitarian gratifications, hedonic gratifications get less important and predictive in SNS usage.
Q3. What are the main types of organization activities that can be supported by SNS?
SNS can support four types of organization activities – branding, sales, customer service and support, and product development [3].
Q4. Why do people choose to use SNS?
They choose to participate in SNS activities due to the functionalities offered by them as opposed to engaging in activities simply because they are enjoyable or satisfy certain types of socio-‐psychological needs.
Q5. What is the effect of hedonic factors on people’s intentions to explore technologies?
Magni et al.’s [16] work showed that, as time passes, the effects of hedonic factors decrease whereas the effects of utilitarian factors (e.g., performance expectancy) increase people’s intentions to explore technologies.
Q6. What gratifications were found to be positive predictors of SNS usage?
for RQ1, we found that affection, coordination, disclosure, escape, immediate access, leisure, and stylishness were the seven gratifications that individuals seek in using SNS.