Journal ArticleDOI
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?:
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In this paper, the authors use dyadic field data from marketing managers and management accounting executives and extend prior work by developing and testing a more complex, contingency-based model, which shows that the relationship of comprehensiveness in a marketing performance measurement system to firm performance is conditional.Abstract:
Comprehensive performance measurement systems such as the balanced scorecard have received considerable attention in marketing. However, whether and under which circumstances comprehensiveness as a performance measurement system property is desirable and contributes to firm performance is still a subject of debate in research and practice. To address this issue, the authors use dyadic field data from marketing managers and management accounting executives and extend prior work by developing and testing a more complex, contingency-based model. The empirical results confirm the developed framework. In particular, the results show that the relationship of comprehensiveness in a marketing performance measurement system to firm performance is conditional. Marketing alignment and market-based knowledge mediate this relationship, depending on marketing strategy, marketing complexity, and market dynamism. These insights explain mixed findings of previous research and provide important implications for re...read more
Citations
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Customer experience management: toward implementing an evolving marketing concept
TL;DR: In this article, the authors propose a higher-order resource of cultural mindsets toward customer experiences (CEs), strategic directions for designing CEs, and firm capabilities for continually renewing CEs with the goals of achieving and sustaining long-term customer loyalty.
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Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions
TL;DR: In this paper, a comprehensive set of organizational components that comprise a firm's radical product innovation capability is identified based on an extensive literature review, including senior leadership, organizational culture, organizational architecture, and product launch strategy.
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Assessing Performance Outcomes in Marketing
TL;DR: The authors developed a theory-based performance evaluation framework and examined the assessment of such performance outcomes in 998 empirical studies published in the top 15 marketing journals from 1981 through 2014, revealing a large number of different performance outcome measures used in prior empirical research that may be only weakly related to one another.
Journal ArticleDOI
Organizing for marketing excellence
Christine Moorman,George S. Day +1 more
TL;DR: A review of the past 25 years of scholarship on marketing organization examines the individual and integrative roles of four elements of marketing organization (capabilities, configuration (including structure, metrics, and incentives), culture, and the human capital of marketing leadership and talent).
Journal ArticleDOI
Measuring Organizational Performance: A Case for Subjective Measures
TL;DR: In this paper, the authors argue that with careful planning, subjective measures can be successfully employed to assess OP, and they conduct an in-depth statistical exercise on the subjective measures of OP as reported by managers of four sets of companies in four separate countries, showing consistent results.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Common method biases in behavioral research: a critical review of the literature and recommended remedies.
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Journal ArticleDOI
A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity
TL;DR: In this article, a parameter covariance matrix estimator which is consistent even when the disturbances of a linear regression model are heteroskedastic is presented, which does not depend on a formal model of the structure of the heteroSkewedness.
Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.