Journal ArticleDOI
Mindful consumption: a customer-centric approach to sustainability
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TLDR
In this paper, the authors present a framework for a customer-centric approach to sustainability, which recasts the sustainability metric to emphasize the outcomes of business actions measured holistically in terms of environmental, personal and economic well-being of the consumer.Abstract:
How effectively business deals with the challenges of sustainability will define its success for decades to come. Current sustainability strategies have three major deficiencies: they do not directly focus on the customer, they do not recognize the looming threats from rising global over-consumption, and they do not take a holistic approach. We present a framework for a customer-centric approach to sustainability. This approach recasts the sustainability metric to emphasize the outcomes of business actions measured holistically in term of environmental, personal and economic well-being of the consumer. We introduce the concept of mindful consumption (MC) as the guiding principle in this approach. MC is premised on a consumer mindset of caring for self, for community, and for nature, that translates behaviorally into tempering the self-defeating excesses associated with acquisitive, repetitive and aspirational consumption. We also make the business case for fostering mindful consumption, and illustrate how the marketing function can be harnessed to successfully implement the customer-centric approach to sustainability.read more
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Predicting green product consumption using theory of planned behavior and reasoned action
TL;DR: In this paper, the authors validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA) to predict Indian consumers' green product purchase intention.
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Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
TL;DR: In this paper, the authors argue that market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate infrastructure will require us to rethink the core assumptions of marketing, such as market orientation, market segmentation, and differential advantage.
Journal ArticleDOI
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework:
TL;DR: A review of the academic literature from marketing and behavioral science that exa... as mentioned in this paper highlights the important role of marketing in encouraging sustainable consumption, and presents a review of marketing and behavioural science literature that support sustainable consumption.
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The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
TL;DR: The authors in this article pointed out that low-end BOP consumers do not have so much disposable cash to buy in bulk and store, and suggested that this segment should be provided with "single serve" packages.
Journal ArticleDOI
To buy or not to buy? A social dilemma perspective on green buying
Shruti Gupta,Denise T. Ogden +1 more
TL;DR: In this article, a survey instrument was developed that used scales to measure eight independent and one dependent variable and socio-demographic data were also collected about the study participants to discriminate between green and non-green buyers, classification with discriminant analysis was used.
References
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Book
Strategic Management: A Stakeholder Approach
TL;DR: The Stakeholder Approach: 1. Managing in turbulent times 2. The stakeholder concept and strategic management 3. Strategic Management Processes: 4. Setting strategic direction 5. Formulating strategies for stakeholders 6. Implementing and monitoring stakeholder strategies 7. Conflict at the board level 8. The functional disciplines of management 9. The role of the executive as mentioned in this paper.
Journal ArticleDOI
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
Thomas Donaldson,Lee E. Preston +1 more
TL;DR: In this article, the authors examine three aspects of the stakeholder theory and critique and integrate important contributions to the literature related to each, concluding that the three aspects are mutually supportive and that the normative base of the theory-which includes the modern theory of property rights-is fundamental.
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The Theory of the Leisure Class
TL;DR: The Pecuniary standard of living is defined in this paper as "conspicuous leisure, conspicuous consumption, and higher learning as an expression of the pecuniary culture".
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