Journal ArticleDOI
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Venkatesh Shankar,M.H.P. Kleijnen,Suresh Ramanathan,Ross Rizley,Steve Holland,Shawn Morrissey +5 more
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TLDR
In this article, the authors define mobile shopper marketing as the planning and execution of all mobile-based marketing activities that influence a shopper along and beyond the path-to-purchase: from the initial shopping trigger, to the purchase, consumption, repurchase and recommendation stages.About:
This article is published in Journal of Interactive Marketing.The article was published on 2016-05-01. It has received 277 citations till now. The article focuses on the topics: Shopper marketing & Digital marketing.read more
Citations
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Alone Together: Why We Expect More from Technology and Less from Each Other
TL;DR: Alone Together: Why We Expect More from Technology and Less from Each Other as mentioned in this paper is a book about why we expect more from technology and less from each other than we do with each other.
Journal ArticleDOI
“Service Encounter 2.0”: an investigation into the roles of technology, employees and customers
Bart Larivière,David E. Bowen,Tor W. Andreassen,Werner H. Kunz,Nancy J. Sirianni,Christopher A. Voss,Nancy V. Wünderlich,Arne De Keyser +7 more
TL;DR: In this paper, a conceptual framework that captures the essence of the Service Encounter 2.0 and provides a synthesis of the changing interdependent roles of technology, employees, and customers is presented.
Journal ArticleDOI
Transforming the Customer Experience Through New Technologies
TL;DR: A fresh typology of new technologies powered by AI is offered and a new framework for understanding the role of new technology on the customer/shopper journey is proposed to create experiential value.
Journal ArticleDOI
Gamification and Mobile Marketing Effectiveness
TL;DR: In this article, the authors provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings, aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows them to offer a coherent look at how gamification should affect mobile marketing outcomes.
Journal ArticleDOI
Frontline Service Technology infusion: conceptual archetypes and future research directions
TL;DR: In this paper, a conceptual approach integrating existing work on FST infusion with artificial intelligence, robotics, XR and blockchain literature, while also building on insights gathered through expert interviews and focus group conversations with members of two service research centers, is proposed.
References
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Journal ArticleDOI
Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology
TL;DR: In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Journal ArticleDOI
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
TL;DR: In this paper, the authors developed a scale measuring both values obtained from the pervasive consumption experience of shopping and found that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables.
Posted Content
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TL;DR: In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Journal ArticleDOI
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach:
TL;DR: In this article, the authors find that the service quality construct conforms to the structure of a third-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality.
Book
Alone Together: Why We Expect More from Technology and Less from Each Other
TL;DR: In Alone Together as mentioned in this paper, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives and argues that despite the handwaving of todays self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.