Journal ArticleDOI
Multi-dimensional scale to measure destination food image: case of Korean food
Sunhee Seo,Nara Yun +1 more
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TLDR
A comprehensive measurement scale to evaluate the image of destination food, adopting procedures recommended by previous studies is revealed, yielding five dimensions of Destination food image: “food safety and quality,” “attractiveness of food,’ “health benefits of food”, “ food culture,�” and “unique culinary arts.”Abstract:
Purpose – Given the increasing importance of food in tourist activities and destination choice, the purpose of this paper is to reveal a comprehensive measurement scale to evaluate the image of destination food, adopting procedures recommended by previous studies. Design/methodology/approach – The procedure in this study followed two steps: first, item generation including literature review and focus groups; and second, scale purification. Scale purification included exploratory factor analysis to derive an initial factor structure and reliability assessment and confirmatory factor analysis to test the theoretical factor structure and assess validity. Findings – The scale development procedure yielded five dimensions of destination food image: “food safety and quality,” “attractiveness of food,” “health benefits of food,” “food culture,” and “unique culinary arts.” Research limitations/implications – This study contributes to the food-related tourism literature by measuring destination food image based on...read more
Citations
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Bibliography “Food as Heritage”
TL;DR: The following bibliography is conceived as a selection of international literature on food as heritage and as a marker of identity within the huge amount of works recently produced on the topic of food as discussed by the authors.
Assessing the effects of visible consumption on impression formation / BEBR No. 451
TL;DR: In this paper, a series of exploratory experiments measuring the impact of visible consumption of products and services on the impressions which others form about the consumers of these items are presented. But the authors focus on the messages which consumption selections actually convey to others.
Journal ArticleDOI
A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia
TL;DR: In this paper, the authors examined the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders and concluded a lack of consensus exists with the consequence of fragmented marketing strategies.
Journal ArticleDOI
Food and cuisine image in destination branding: Toward a conceptual model
TL;DR: In this article, the authors address the conceptualization of food image and examine the role food and cuisine play in the formation of destination brand image by tracing the destination branding literature with a specific focus on image and three components that influence food image formation.
Journal ArticleDOI
Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior
TL;DR: In this paper, the authors examined the impact of social isolation, food safety, delivery hygiene, subjective norms, dining attitudes, and behavioral control on behavioral and continuous intention to use mobile food delivery applications (MFDAs) during COVID-19 pandemic.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Journal ArticleDOI
A Paradigm for Developing Better Measures of Marketing Constructs
TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
Book
Scale development : theory and applications
TL;DR: In this paper, the authors discuss the role of measurement in the social sciences and propose guidelines for scale development in the context of scale-based measurement. But, the authors do not discuss the relationship between scale scores and scale length.