Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK.
TLDR
Social media provides opportunities for adolescents to participate with commercial marketing and user-created promotion and this is associated with higher-risk consumption and brand identification.Abstract:
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-created promotion on social media (i.e. photos of peers drinking) by young people in the United Kin...read more
Citations
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Social Media Use and Mental Health and Well-Being Among Adolescents - A Scoping Review.
Viktor Schønning,Gunnhild Johnsen Hjetland,Leif Edvard Aarø,Jens Christoffer Skogen,Jens Christoffer Skogen,Jens Christoffer Skogen +5 more
TL;DR: A scoping review of the published literature in the research field of social media use and its association with mental health and well-being among adolescents revealed that about 3/4 of the included studies focused on social media and some aspect of pathology.
Journal ArticleDOI
Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: a cross-sectional survey in the United Kingdom.
Nathan Critchlow,Daniel Jones,Crawford Moodie,Anne Marie MacKintosh,Niamh Fitzgerald,Lucie Hooper,Christopher M. Thomas,Jyotsna Vohra +7 more
TL;DR: Most young drinkers, including almost half of higher-risk drinkers, did not recall seeing any information, health messages or warnings on alcohol packaging in the past month, suggesting that current labelling is failing to reach this key audience.
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Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication
TL;DR: I just get that pissed that I can’t walk properly and I can't remember what I’ve done the next day and stuff like that. (Leah, p. 90) as discussed by the authors
Journal ArticleDOI
Internet Alcohol Marketing Recall and Drinking in Underage Adolescents.
Auden C. McClure,Joy Gabrielli,Joy Gabrielli,Samantha Cukier,Samantha Cukier,Kristina M. Jackson,Zoe L.B. Brennan,Susanne E. Tanski +7 more
TL;DR: Simple recall of Internet alcohol marketing was significantly associated with underage drinking whereas image-prompted recall was significant only in bivariate analysis, likely due to small sample and a more limited range of specific channels assessed than those accessed by adolescents.
Journal ArticleDOI
Using social media comments to reduce alcohol purchase intentions: An online experiment
TL;DR: For example, this paper found that anti-drinking messages, written by social media users, may be effective at reducing alcohol purchase intentions when posted as social media comments, while current industry responsibility messages had no effect, and caution may be needed if warning labels are applied to ads in this medium.
References
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Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies
TL;DR: It is concluded that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.
Children and parents: media use and attitudes report
TL;DR: In this article, the authors conducted survey research into how children and young people aged 3-15 use and think about media and the internet, and the ways in which their parents try to keep them safe when they use different types of media.
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Alcohol marketing and youth alcohol consumption: a systematic review of longitudinal studies published since 2008
TL;DR: Young people who have greater exposure to alcohol marketing appear to be more likely subsequently to initiate alcohol use and engage in binge and hazardous drinking.
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Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends
TL;DR: A number of distinct marketing methods are deployed by alcohol brands when using social media, which may undermine policies which seek to change social norms around drinking, especially the normalization of daily consumption and raise questions regarding the efficacy of reactive regulatory frameworks.