Journal ArticleDOI
Perceived importance of ethics and ethical decisions in marketing.
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In this paper, the influence of perceptions regarding the importance of ethics and social responsibility on ethical intentions of marketing professionals was investigated based on a survey of practitioner members of the American Marketing Association.About:
This article is published in Journal of Business Research.The article was published on 1999-05-01. It has received 128 citations till now. The article focuses on the topics: Ethical leadership & Social responsibility.read more
Citations
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A Review of The Empirical Ethical Decision-Making Literature: 1996–2003
TL;DR: In this article, a review summarizes and critiques the empirical ethical decision-making literature from 1996 to 2003, concluding that one hundred and seventy-four articles were published in top business journals during this period.
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Bad Apples, Bad Cases, and Bad Barrels: Meta-Analytic Evidence About Sources of Unethical Decisions at Work
TL;DR: This meta-analysis draws from over 30 years of research and multiple literatures to examine individual, moral issue, and organizational environment antecedents of unethical choice, providing empirical support for several foundational theories and painting a clearer picture of relationships characterized by mixed results.
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Organizational culture and job satisfaction
TL;DR: In this article, the authors examined the impact of organizational culture types on job satisfaction in a survey of marketing professionals in a cross-section of firms in the USA and found that job satisfaction was positively related to clan and adhocracy cultures, and negatively related to market and hierarchy cultures.
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13 Ethical Decision Making: Where We’ve Been and Where We’re Going
TL;DR: The field of behavioral ethics has developed from a small niche area to a burgeoning stand-alone field, one that has gained not only in number of articles written but also in the legitimacy of the topic and the field as mentioned in this paper.
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CSR expectations: the focus of corporate marketing
Klement Podnar,Urša Golob +1 more
TL;DR: In this paper, the authors investigate the link between individuals' expectations of corporate social responsibility (CSR) and their readiness to support the socially responsible behaviour of companies in light of the expectational relationship a company has with its stakeholders, as defined in the corporate marketing model.
References
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The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Estimating Nonresponse Bias in Mail Surveys
TL;DR: This article used subjective estimates and extrapolations in an analysis of mail survey data from published studies for estimates of the magnitude of bias and found that the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
Book
Marketing management: analysis. planning. implementation and control
TL;DR: In this paper, the authors discuss the critical role of marketing in organizations and society, and propose a set of strategies for the global marketplace, including direct marketing, sales-promotion, and public-relations.
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Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model
TL;DR: In this article, an issue-contingent model containing a new set of variables called moral intensity was proposed, and the authors argue that moral intensity influences every component of moral decision making and behavior.