Servitization and deservitization: Overview, concepts, and definitions
Christian Kowalkowski,Christian Kowalkowski,Heiko Gebauer,Heiko Gebauer,Bart Kamp,Bart Kamp,Glenn Parry +6 more
TLDR
Challenges related to service growth strategies, as well as strategies involving deservitization or a retreat from service offers are examined, showing that these strategies have been pursued for more than fifty years and that future research must elucidate “softer” issues such as leadership and business logic.About:
This article is published in Industrial Marketing Management.The article was published on 2017-01-01 and is currently open access. It has received 318 citations till now. The article focuses on the topics: Service design & Terminology.read more
Citations
More filters
Journal ArticleDOI
The role of digital technologies for the service transformation of industrial companies
Marco Ardolino,Mario Rapaccini,Nicola Saccani,Paolo Gaiardelli,Giovanni Crespi,Carlo Ruggeri +5 more
TL;DR: It is found that IoT is foundational to any service transformation, although it is mostly needed to become an availability provider, and PA is essential for moving to the performance provider profile.
Journal ArticleDOI
Assessing relations between Circular Economy and Industry 4.0: a systematic literature review
TL;DR: An innovative framework both highlighting the links between I4.0 and CE and unveiling future research fields has been developed, and results show as it is possible to enhance a set of different relations.
Journal ArticleDOI
Organizing for digital servitization : A service ecosystem perspective
TL;DR: In this article, the authors adopt a service ecosystem perspective to analyze interfirm and intra-firm change processe... and propose a service-based service ecosystem for service-led growth.
Journal ArticleDOI
Digital Twin in the IoT Context: A Survey on Technical Features, Scenarios, and Architectural Models
TL;DR: This article analyses a set of possible evolution paths for the DT considering its possible usage as a major enabler for the softwarization process.
Journal ArticleDOI
Servitization: A contemporary thematic review of four major research streams
TL;DR: In this article, the authors identify the key themes and research priorities in this body of literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management), and identify five main themes: service offerings; strategy and structure; motivations and performance; resources and capabilities; service development, sales, and delivery.
References
More filters
Journal ArticleDOI
Managing the transition from products to services
Rogelio Oliva,Robert Kallenberg +1 more
TL;DR: In this article, a study of 11 capital equipment manufacturers developing service offerings for their products is presented, focusing on identifying the dimensions considered when creating a service organization in the context of a manufacturing firm, and successful strategies to navigate the transition.
Journal ArticleDOI
Servitization of business : Adding value by adding services
Sandra Vandermerwe,Juan F. Rada +1 more
TL;DR: In this article, the authors assess the main motives driving corporations to servitization, and point out that its cumulative effects are changing the competitive dynamics in which managers will have to operate.
Journal ArticleDOI
Breaking Free from Product Marketing
TL;DR: In this paper, the authors argue that service marketing, to be effective and successful, requires a mirror-opposite view of conventional "product" practices, and propose a new approach for service marketing.
Journal ArticleDOI
Clarifying the Concept of Product-Service System
TL;DR: In this paper, a new trend of product-service systems (PSS) that has the potential to minimise environmental impacts of both production and consumption is emerging, and a theoretical framework for PSS is proposed.
Journal ArticleDOI
The servitization of manufacturing: A review of literature and reflection on future challenges
TL;DR: In this article, the authors report the state-of-the-art of servitization by presenting a clinical review of literature currently available on the topic and provide a useful platform on which to base more in-depth research into the broader topic of service-led competitive strategy.