Journal ArticleDOI
Shaping the Halal into a brand
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TLDR
In this article, a review of current literature and practices concerning the usage and consumption of Halal, within marketing and branding is presented, which is intended to stimulate discussions and encourage further thinking within this field.Abstract:
Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field.Design/methodology/approach – The paper uses inductive reasoning and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis. Evidence gathered from structured and systematic literature reviews – supported by existing empirical data, anecdotal evidence, personal observations and experience is also used.Findings – In business, the doctrine of what is Halal, has culminated in the creation of ingredient brands and in some cases forms of co‐branding. However, the Halal's full potential has yet to be harnessed and there remain areas of dissonance and misunderstanding. Reasons offered by the authors are that current applications of brand theory unnecessarily restrict the term Halal and presuppose that there is one inte...read more
Citations
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Journal ArticleDOI
Halal risk mitigation in the Australian–Indonesian red meat supply chain
TL;DR: In this paper, the authors combine qualitative and quantitative method to identify halal risk events and risk agents, measure the risk level and formulate a risk control model in all stages in the beef supply chain from Australia to Indonesia.
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Do halal certification country of origin and brand name familiarity matter
TL;DR: In this paper, the authors examined how consumers perceive the trustworthiness of halal certifications from various Muslim and non-Muslim countries, a topic highly disregarded despite the size of the market and the importance in penetrating the multibillion market.
Journal ArticleDOI
Online purchase intention of halal cosmetics: S-O-R framework application
TL;DR: In this paper, the authors investigated the relationship among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products, using a purposive sampling method to collect data A total of 201 Indonesian Muslim female respondents participated in this survey Structural equation modeling is used to assess the fit of the framework.
Journal ArticleDOI
Islamic Branding: The Understanding and Perception
TL;DR: In this paper, a focus group study was conducted to identify Muslim consumer's perception and understanding of Islamic brands, which revealed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should seriously implemented strict procedures to the producers in getting the Halal logo.
Journal ArticleDOI
A qualitative investigation into consumption of halal cosmetic products: the evidence from India
TL;DR: In this paper, the authors present a framework of halal consumers' purchase and explore the factors that Indian consumers consider while buying halal cosmetics, and find that religiosity and increasing awareness about halal products acts as an influencer for individuals' halal product consumption along with halal certification and growing education level of Muslims.
References
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