Journal ArticleDOI
Shaping the Halal into a brand
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TLDR
In this article, a review of current literature and practices concerning the usage and consumption of Halal, within marketing and branding is presented, which is intended to stimulate discussions and encourage further thinking within this field.Abstract:
Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field.Design/methodology/approach – The paper uses inductive reasoning and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis. Evidence gathered from structured and systematic literature reviews – supported by existing empirical data, anecdotal evidence, personal observations and experience is also used.Findings – In business, the doctrine of what is Halal, has culminated in the creation of ingredient brands and in some cases forms of co‐branding. However, the Halal's full potential has yet to be harnessed and there remain areas of dissonance and misunderstanding. Reasons offered by the authors are that current applications of brand theory unnecessarily restrict the term Halal and presuppose that there is one inte...read more
Citations
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Journal ArticleDOI
Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa
TL;DR: In this paper, the authors identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products in South Africa, in general, and in Cape Town, in particular.
Journal ArticleDOI
Factors affecting intention to adopt halal practices: case study of Indonesian small and medium enterprises
TL;DR: In this paper, the authors investigated the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian small and medium-sized enterprises' intention to adopt halal practices.
Journal ArticleDOI
A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)
TL;DR: In this paper, a comprehensive literature review and classification of halal literature for the period 2010-2018 is presented, where content analysis was used for the review of the articles and was carried out by two independent researchers with PhD degrees.
Journal ArticleDOI
Quranic Understanding among Non-Native Speaker of Arabic: Malaysian Experts’ Perspectives
TL;DR: In this article, a semi-structured interview method was used to collect data from five non-native speakers of Arabic and the collected interview data were analyzed through thematic analysis.
Journal ArticleDOI
Halal governance in Indonesia: theory, current practices, and related issues
Fahmi Ali Hudaefi,Irwandi Jaswir +1 more
Abstract: Considering Indonesia’s target to lead halal industry worldwide, the discussion
upon the current practices of halal governance in the country is critical to get into a
comprehensive insight. Several major drawbacks within the previous studies on this
topic is found along the followings. There has never been a study that has specifically
discussed the term of halal governance substantively or comprehensively investigated
the subject matters in Indonesia. Driven by this gap, we set out to review halal
governance practices in Indonesia by employing a qualitative method of documentary.
In doing so, the present paper firstly discusses the substantive materials upon lines
of defense in halal governance that covers the four themes, which the present paper
particularly reviews as the current practices in Indonesia. From the present discussion,
this paper offers the novelty on the explanation of lines of defense in halal governance,
and that of the current practices in Indonesia along with the related issues presently
associated with it. In addition, this paper further delivers the applicable advises for
the improvement of the practices. This study is relevant for the stakeholders of halal
industry including the domestic government agencies, practitioners and academics.
References
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