Journal ArticleDOI
Shaping the Halal into a brand
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TLDR
In this article, a review of current literature and practices concerning the usage and consumption of Halal, within marketing and branding is presented, which is intended to stimulate discussions and encourage further thinking within this field.Abstract:
Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field.Design/methodology/approach – The paper uses inductive reasoning and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis. Evidence gathered from structured and systematic literature reviews – supported by existing empirical data, anecdotal evidence, personal observations and experience is also used.Findings – In business, the doctrine of what is Halal, has culminated in the creation of ingredient brands and in some cases forms of co‐branding. However, the Halal's full potential has yet to be harnessed and there remain areas of dissonance and misunderstanding. Reasons offered by the authors are that current applications of brand theory unnecessarily restrict the term Halal and presuppose that there is one inte...read more
Citations
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Journal ArticleDOI
The challenges of Islamic branding: navigating emotions and halal
TL;DR: In this paper, the authors address the challenges which the concept of halal presents when attempting to understand how halalconscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition.
Journal ArticleDOI
The application of Halal in supply chain management: in‐depth interviews
TL;DR: In this article, the basic requirements of Halal food supply chains in order to ensure the integrity of halal food at the point of consumption, which is an obligation for Muslims, are described.
Journal ArticleDOI
Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention
TL;DR: In this paper, the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products, were investigated.
Journal ArticleDOI
Principles in halal supply chain management
TL;DR: In this article, the authors introduce a new framework to optimise the design of halal food supply chains, called the Halal Supply Chain Model, which defines the main logistics business processes, which are the determinants for the halal supply chain performance.
Journal ArticleDOI
People's Awareness on Halal Foods and Products: Potential Issues for Policy-makers
TL;DR: The findings show that the religious belief, exposure, certification logo, and health reason are potential sources of Muslim awareness about halal consumption, but health reason is the most contributing predictor of level of halal awareness.
References
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The Seven Cultures of Capitalism: Value Systems for Creating Wealth in the United States, Japan, Germany, France, Britain, Sweden, and the Netherlands
TL;DR: In this paper, a guide to outsmart the competition and maximize America's strengths by revealing the unconscious drives and motivations behind the business strategies of seven key nations is presented, including the United States.
Journal ArticleDOI
Marketing of halal meat in the United Kingdom: Supermarkets versus local shops
TL;DR: In this paper, the authors explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK.