Journal ArticleDOI
Shaping the Halal into a brand
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TLDR
In this article, a review of current literature and practices concerning the usage and consumption of Halal, within marketing and branding is presented, which is intended to stimulate discussions and encourage further thinking within this field.Abstract:
Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field.Design/methodology/approach – The paper uses inductive reasoning and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis. Evidence gathered from structured and systematic literature reviews – supported by existing empirical data, anecdotal evidence, personal observations and experience is also used.Findings – In business, the doctrine of what is Halal, has culminated in the creation of ingredient brands and in some cases forms of co‐branding. However, the Halal's full potential has yet to be harnessed and there remain areas of dissonance and misunderstanding. Reasons offered by the authors are that current applications of brand theory unnecessarily restrict the term Halal and presuppose that there is one inte...read more
Citations
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Journal ArticleDOI
The challenges of Islamic branding: navigating emotions and halal
TL;DR: In this paper, the authors address the challenges which the concept of halal presents when attempting to understand how halalconscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition.
Journal ArticleDOI
The application of Halal in supply chain management: in‐depth interviews
TL;DR: In this article, the basic requirements of Halal food supply chains in order to ensure the integrity of halal food at the point of consumption, which is an obligation for Muslims, are described.
Journal ArticleDOI
Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention
TL;DR: In this paper, the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products, were investigated.
Journal ArticleDOI
Principles in halal supply chain management
TL;DR: In this article, the authors introduce a new framework to optimise the design of halal food supply chains, called the Halal Supply Chain Model, which defines the main logistics business processes, which are the determinants for the halal supply chain performance.
Journal ArticleDOI
People's Awareness on Halal Foods and Products: Potential Issues for Policy-makers
TL;DR: The findings show that the religious belief, exposure, certification logo, and health reason are potential sources of Muslim awareness about halal consumption, but health reason is the most contributing predictor of level of halal awareness.
References
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Cross-Cultural Management: A Knowledge Management Perspective
TL;DR: In this paper, the authors make a sense of culture from a knowledge management perspective and present a case study of cross-cultural management as facilitation in knowledge management, where the cross-culture management and the translation of common knowledge are discussed.
Journal ArticleDOI
An empirical analysis of the brand personality effect
Traci H. Freling,Lukas P. Forbes +1 more
TL;DR: In this paper, the authors provide empirical support for the Brand Personality Effect (BPE) and empirically demonstrate the brand personality effect on consumer-based outcomes. But, they do not consider the effect of brand personality on product evaluations.
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Consumer attitude toward brand extensions: an integrative model and research propositions
TL;DR: In this paper, the authors propose an integrative model of the antecedents and consequences of brand extension attitude based on the dominant cognitive paradigm, which leads to the identification of missing links and variables in past research.
Journal ArticleDOI
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
TL;DR: Kotler et al. as discussed by the authors proposed a method for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.
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