Journal ArticleDOI
Shaping the Halal into a brand
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TLDR
In this article, a review of current literature and practices concerning the usage and consumption of Halal, within marketing and branding is presented, which is intended to stimulate discussions and encourage further thinking within this field.Abstract:
Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field.Design/methodology/approach – The paper uses inductive reasoning and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis. Evidence gathered from structured and systematic literature reviews – supported by existing empirical data, anecdotal evidence, personal observations and experience is also used.Findings – In business, the doctrine of what is Halal, has culminated in the creation of ingredient brands and in some cases forms of co‐branding. However, the Halal's full potential has yet to be harnessed and there remain areas of dissonance and misunderstanding. Reasons offered by the authors are that current applications of brand theory unnecessarily restrict the term Halal and presuppose that there is one inte...read more
Citations
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Prodigality in Islamic lifestyle: a new scale development
TL;DR: In this article, the authors proposed a new construct called prodigality and developed a measurement scale to support the construct, combining the paradigms of Churchill, Malhotra and Birks, the item generation and content validity yielded the development of a modified scale.
Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia
TL;DR: In this paper, the authors investigated a model of brand personality and the effect of a halal brand on purchase intentions, particularly, by highlighting of religious commitment mediated between brand personality, and purchase intentions on a Halal brand.
Journal ArticleDOI
The Role of Supplier, Top Management and Government in Halal Practices Integrity of Malaysian Food Business
TL;DR: In this paper, the role of supplier, top management and government in the halal food production over the Muslim consumers' life is examined and the results also provide a better understanding of their role in sustaining the integrity of Halal food.
Book ChapterDOI
Halal Logistics: The Role of Ports, Issues and Challenges
TL;DR: In this article, a qualitative research and case studies at specific ports in order to assess the role and implementation of halal ports in their supply chain processes is presented, and the authors conclude with recommendation to perform qualitative and case study at specific port to evaluate the role of Halal ports.
Journal ArticleDOI
Market coopetition: Implications of religious identity in creating value added partnership within halal mart retailers
TL;DR: In this paper, the authors explored co-copetition, a strategy that combines cooperation and competition, in addressing relationships between small grocery retailers, using coopetition as an underlying concept.
References
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Book
Distinction: A Social Critique of the Judgement of Taste
TL;DR: In this article, a social critic of the judgement of taste is presented, and a "vulgar" critic of 'pure' criticiques is proposed to counter this critique.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
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The Sciences of the Artificial
TL;DR: A new edition of Simon's classic work on artificial intelligence as mentioned in this paper adds a chapter that sorts out the current themes and tools for analyzing complexity and complex systems, taking into account important advances in cognitive psychology and the science of design while confirming and extending Simon's basic thesis that a physical symbol system has the necessary and sufficient means for intelligent action.
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The motivation to work
TL;DR: Motivation and performance are not merely dependent upon environmental needs and external rewards as discussed by the authors, but instead, satisfaction came most often from factors intrinsic to work: achievements, job recognition, and work that was challenging, interesting, and responsible.