Journal ArticleDOI
Signaling New Product Introductions
TLDR
In this paper, an empirical analysis based on a telephone survey of 217 senior marketing managers in computer hardware and software manufacturing firms showed that the timing of preannouncements is contingent on factors that are product related (purchase cycle length, learning requirements, and switching costs), design related (forecast horizon), and industry related (perceived competitive elasticity).About:
This article is published in Journal of Business Research.The article was published on 1999-09-01. It has received 66 citations till now. The article focuses on the topics: New product development & Product (category theory).read more
Citations
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Journal ArticleDOI
When is a Preannounced New Product Likely to be Delayed
TL;DR: Using data collected from managers in the computer hardware, software, and telecommunications industries, the authors present an analysis that demonstrates that delays in new product introductions beyond preannounced deadlines can be jointly explained by factors related to the firm's motivations to delay the product.
Journal ArticleDOI
Public Forecast Information Sharing in a Market with Competing Supply Chains
Noam Shamir,Hyoduk Shin +1 more
TL;DR: In this paper, the authors study the operational motivation of a retailer to publicly announce its forecast information, and they show that by making forecast information publicly available to both his manufacturer and to the competitor, a retailer is able to credibly share his forecast information-an outcome that cannot be achieved by merely exchanging information within the supply chain.
Journal ArticleDOI
New Product Preannouncement as a Signaling Strategy: An Audience‐Specific Review and Analysis*
Meng Su,Vithala R. Rao +1 more
TL;DR: In this paper, a general approach focusing on the target audiences and the incentives in sending signals to each audience and the impacts of these signals is proposed. But, the benefits and costs of preannouncements from an audience-specific perspective are less well understood.
Journal ArticleDOI
New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis
Vithala R. Rao,Meng Su +1 more
TL;DR: In this paper, a general approach focusing on the target audiences and the incentives in sending signals to each audience, and the impacts of these signals is proposed to analyze the determinants, incentives, and impact of new product preannouncements.
Journal ArticleDOI
Modeling the impact of product preannouncements in the context of indirect network externalities
TL;DR: In this article, the authors analyzed the impact of prior-to-launch expectations of consumers and program providers on the long-term market success of a new hardware product's penetration.
References
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
TL;DR: Porter as mentioned in this paper presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its own position, and translate this understanding into a competitive strategy to allow the firm to compete more effectively to strengthen its market position.
Book
Industrial market structure and economic performance
TL;DR: In this article, the authors have reviewed theoretical, empirical, and policy developments of the past decade and provided new insights into strategic behaviour from game theory, and integrated them with the related theoretical materials.
Journal ArticleDOI
Reputation and imperfect information
David M. Kreps,Robert Wilson +1 more
TL;DR: The authors reexamine Selten's model, adding to it a small amount of imperfect (or incomplete) information about players' payoffs, and find that this addition is sufficient to give rise to the reputation effect that one intuitively expects.
Posted Content
Installed base and compatibility : innovation, product preannouncements and predation
Joseph Farrell,Garth Saloner +1 more
TL;DR: In this article, the authors show that if an installed base exists and transition to a new standard must be gradual, early adopters bear a disproportionate share of transient incompatibility costs.
Journal ArticleDOI
A Propositional Inventory for New Diffusion Research
TL;DR: The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications as discussed by the authors, which applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer.