Journal ArticleDOI
SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap
TLDR
In this paper, the authors provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs) and synthesize them in the context of a digital space roadmap for Dubai's Vision 2020, as well as identify potential routes to assist SME practitioners in implementation.Abstract:
Purpose – The purpose of this paper is to provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs). Its objective is to define and explain the relevance of these factors and synthesize them in the context of a digital space roadmap for Dubai’s Vision 2020, as well as to identify potential routes to assist SME practitioners in implementation. Design/methodology/approach – Analyses literature on website implementation in the hospitality industry in relation to relevant themes, drawing from a range of journals and relevant industry sources. A link to trends for the future is established to illustrate the groundwork for website implementation factors and the digital roadmap. Practitioner input on the review is presented to augment the findings. Findings – The relevant aspects of SME website implementation and associated challenges are defined. Various quality-related factors such as website access, content, function an...read more
Citations
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Website adoption and sales performance in Valais’ hospitality industry [Summary]
M. Scaglione,R. Schegg,J. Murphy +2 more
TL;DR: In this article, an analysis of 147 Valaisan hotels' monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator (Revenue per Available Room or RevPAR).
Journal ArticleDOI
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
TL;DR: In this paper, the development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companie...
Journal ArticleDOI
The Path to the Hotel of Things: Internet of Things and Big Data Converging in Hospitality
TL;DR: The study compiles and contextualizes the applications of IoT in hospitality by applying an input–process–output model, demonstrating the link to Big Data and demonstrates how IoT, Big data and hospitality converge.
The Role of Digital Marketing: A perspective from Porto Hotels’ Managers.
Rita Abreu Leite,António Azevedo +1 more
TL;DR: In this article, the authors identify how managers of the hospitality industry use digital marketing, as a marketing tool, and suggest some recommendations for improving the digital marketing performance of Porto hotels.
Small Business Use of Internet Marketing: Findings from Case Studies
TL;DR: Demishkevich et al. as discussed by the authors investigated the use of Internet marketing in small businesses and found that small businesses use Internet marketing to increase their revenue. But, they did not consider the use for small business use of internet marketing.
References
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Journal ArticleDOI
E‐opportunities of service sector SMEs: an Irish cross‐border study
TL;DR: In this article, a review of the theoretical opportunities and practical impediments for small and medium-sized enterprises (SMEs) to go online is presented, including strategic appreciation of the dynamics of the Web and the development of capabilities for managing the information infrastructure for e-business.
Journal ArticleDOI
Personalisation–privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites
Chung Hun Lee,David A. Cranage +1 more
TL;DR: In this article, the authors examine how privacy assurance affects proximal outcomes of personalisation, such as perceived usefulness and privacy concerns, and identify the role such outcomes play in predicting customer behavioral responses such as willingness to disclose personal information and make purchases.
Journal ArticleDOI
How do the preferences of online buyers and browsers differ on the design and content of travel websites
TL;DR: In this article, the authors report on a study that examined these two groups of users' perceived importance of the factors that contribute to content richness and ease of use of travel websites and study these users' level of satisfaction and purchase intention.
Journal ArticleDOI
Marketing in small hotels: a qualitative study
TL;DR: In this article, a deductive-inductive approach based on interviews with 15 small hotel owner-managers, supported by web site analysis and three in-depth case study interviews, was used to provide a profile of marketing activities in small hotels in North Wales.
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