Journal ArticleDOI
SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap
TLDR
In this paper, the authors provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs) and synthesize them in the context of a digital space roadmap for Dubai's Vision 2020, as well as identify potential routes to assist SME practitioners in implementation.Abstract:
Purpose – The purpose of this paper is to provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs). Its objective is to define and explain the relevance of these factors and synthesize them in the context of a digital space roadmap for Dubai’s Vision 2020, as well as to identify potential routes to assist SME practitioners in implementation. Design/methodology/approach – Analyses literature on website implementation in the hospitality industry in relation to relevant themes, drawing from a range of journals and relevant industry sources. A link to trends for the future is established to illustrate the groundwork for website implementation factors and the digital roadmap. Practitioner input on the review is presented to augment the findings. Findings – The relevant aspects of SME website implementation and associated challenges are defined. Various quality-related factors such as website access, content, function an...read more
Citations
More filters
Website adoption and sales performance in Valais’ hospitality industry [Summary]
M. Scaglione,R. Schegg,J. Murphy +2 more
TL;DR: In this article, an analysis of 147 Valaisan hotels' monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator (Revenue per Available Room or RevPAR).
Journal ArticleDOI
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
TL;DR: In this paper, the development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companie...
Journal ArticleDOI
The Path to the Hotel of Things: Internet of Things and Big Data Converging in Hospitality
TL;DR: The study compiles and contextualizes the applications of IoT in hospitality by applying an input–process–output model, demonstrating the link to Big Data and demonstrates how IoT, Big data and hospitality converge.
The Role of Digital Marketing: A perspective from Porto Hotels’ Managers.
Rita Abreu Leite,António Azevedo +1 more
TL;DR: In this article, the authors identify how managers of the hospitality industry use digital marketing, as a marketing tool, and suggest some recommendations for improving the digital marketing performance of Porto hotels.
Small Business Use of Internet Marketing: Findings from Case Studies
TL;DR: Demishkevich et al. as discussed by the authors investigated the use of Internet marketing in small businesses and found that small businesses use Internet marketing to increase their revenue. But, they did not consider the use for small business use of internet marketing.
References
More filters
Posted Content
Quality of hotels websites - proposal for the development of an assessment methodology
Álvaro Rocha,José Avelino Victor +1 more
TL;DR: In this paper, a methodology for assessment, comparing and improving the quality of hotel web sites is proposed, whose main objective is to reach a methodology to evaluate, compare and improve hotel websites.
Journal ArticleDOI
A decision chart for small business Web site content
Geoffrey A Sandy,Stephen Burgess +1 more
TL;DR: In this article, the authors present a decision chart to help organizations to identify ways of adding value to a consumer good using Internet technology, which can be used to provide organisations with a structured approach to determining suitable Web site features.
Journal ArticleDOI
An empirical study on the websites service quality of Hong Kong small businesses
TL;DR: In this article, the authors report an empirical study on the service quality of the websites of small businesses in Hong Kong based on a questionnaire survey of 124 netizens (net citizen) and a review of 30 websites in terms of 60 features related to website content.
Journal ArticleDOI
IT-Supported Business Performance and E-Commerce Application in SMEs
Qing-yi Chen,Ning Zhang +1 more
TL;DR: The authors introduce the ECRM and E-business strategy in enterprise and use VAR model to analyze how E-Business Application affects business performance in emerging countries like China, and show that E- business application can improve the sales performance of small business.
Journal ArticleDOI
A Comparative Analysis of Restaurant Websites and Hospitality School Restaurant Websites
TL;DR: In this article, a comparative analysis of industry restaurant websites and academic restaurant websites is presented, highlighting the areas where the sites are performing well, and those areas in need of improvement, by creating an index it is possible to compare industry and academic sites and create a "best practices" standard for comparison.
Related Papers (5)
Hospitality marketing research from 2000 to 2009 : Topics, methods, and trends
Hospitality marketing research: A content analysis and implications for future research
John T. Bowen,Beverley Sparks +1 more