Journal ArticleDOI
SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap
TLDR
In this paper, the authors provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs) and synthesize them in the context of a digital space roadmap for Dubai's Vision 2020, as well as identify potential routes to assist SME practitioners in implementation.Abstract:
Purpose – The purpose of this paper is to provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs). Its objective is to define and explain the relevance of these factors and synthesize them in the context of a digital space roadmap for Dubai’s Vision 2020, as well as to identify potential routes to assist SME practitioners in implementation. Design/methodology/approach – Analyses literature on website implementation in the hospitality industry in relation to relevant themes, drawing from a range of journals and relevant industry sources. A link to trends for the future is established to illustrate the groundwork for website implementation factors and the digital roadmap. Practitioner input on the review is presented to augment the findings. Findings – The relevant aspects of SME website implementation and associated challenges are defined. Various quality-related factors such as website access, content, function an...read more
Citations
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Website adoption and sales performance in Valais’ hospitality industry [Summary]
M. Scaglione,R. Schegg,J. Murphy +2 more
TL;DR: In this article, an analysis of 147 Valaisan hotels' monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator (Revenue per Available Room or RevPAR).
Journal ArticleDOI
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
TL;DR: In this paper, the development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companie...
Journal ArticleDOI
The Path to the Hotel of Things: Internet of Things and Big Data Converging in Hospitality
TL;DR: The study compiles and contextualizes the applications of IoT in hospitality by applying an input–process–output model, demonstrating the link to Big Data and demonstrates how IoT, Big data and hospitality converge.
The Role of Digital Marketing: A perspective from Porto Hotels’ Managers.
Rita Abreu Leite,António Azevedo +1 more
TL;DR: In this article, the authors identify how managers of the hospitality industry use digital marketing, as a marketing tool, and suggest some recommendations for improving the digital marketing performance of Porto hotels.
Small Business Use of Internet Marketing: Findings from Case Studies
TL;DR: Demishkevich et al. as discussed by the authors investigated the use of Internet marketing in small businesses and found that small businesses use Internet marketing to increase their revenue. But, they did not consider the use for small business use of internet marketing.
References
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Website adoption and sales performance in Valais’ hospitality industry [Summary]
M. Scaglione,R. Schegg,J. Murphy +2 more
TL;DR: In this article, an analysis of 147 Valaisan hotels' monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator (Revenue per Available Room or RevPAR).
Journal ArticleDOI
Information technology outsourcing in Australia: a literature review
TL;DR: The literature review deals with the impetus for outsourcing and factors contributing to its success, and covers two useful theoretical frameworks, transactional cost theory, and resource‐based theory that facilitate research into outsourcing.
Journal ArticleDOI
Relative size and complexity: e‐business use in small and medium sized tourism enterprises in Thailand
TL;DR: It is not surprising that Thai SMEs remain less advanced in utilising e‐business technology, but size is found to be a significant factor in determining SME behaviour not only in comparison to larger travel agencies or hotels, but also with the SME sector itself.
Journal ArticleDOI
The use of the internet as a marketing channel for Irish speciality food
TL;DR: In this paper, the authors investigate the internet as an alternative distribution channel for Irish producers of speciality food products and find that consumers appear to trade off the convenience and variety potentially available with online shopping for the sales experience associated with more traditional outlets and direct sales channels.
Journal ArticleDOI
Effective advertising appeals for websites of small boutique hotels
Michael Lwin,Ian Phau +1 more
TL;DR: In this paper, the authors investigated whether rational and emotional appeals are more effective for small boutique hotel websites in Australia and found that emotional appeals evoked more favorable attitudes towards the website and attitudes toward the boutique hotel.
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