Social Desirability Bias in CATI, IVR, and Web Surveys The Effects of Mode and Question Sensitivity
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The authors examined the effect of different modes of self-administration on the reporting of potentially sensitive information by a sample of university graduates, and found that the effects of the mode of data collection and the actual status of the respondent influenced whether respondents found an item sensitive.Abstract:
Although it is well established that self-administered ques- tionnaires tend to yield fewer reports in the socially desirable direction than do interviewer-administered questionnaires, less is known about whether different modes of self-administration vary in their effects on socially desirable responding In addition, most mode comparison stud- ies lack validation data and thus cannot separate the effects of differ- ential nonresponse bias from the effects of differences in measurement error This paper uses survey and record data to examine mode effects on the reporting of potentially sensitive information by a sample of re- cent university graduates Respondents were randomly assigned to one of three modes of data collection—conventional computer-assisted tele- phone interviewing (CATI), interactive voice recognition (IVR), and the Web—and were asked about both desirable and undesirable attributes of their academic experiences University records were used to evaluate the accuracy of the answers and to examine differences in nonresponse bias by mode Web administration increased the level of reporting of sensi- tive information and reporting accuracy relative to conventional CATI, with IVR intermediate between the other two modes Both mode of data collection and the actual status of the respondent influenced whether respondents found an item sensitiveread more
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References
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Book
The Psychology of Survey Response
TL;DR: In this article, the role of memory in response to survey questions is discussed. And the impact of the application of cognitive models to survey measurement is discussed, as well as the effect of these models on survey reporting of sensitive topics.
Journal ArticleDOI
Sensitive questions in surveys.
Roger Tourangeau,Ting Yan +1 more
TL;DR: The article reviews the research done by survey methodologists on reporting errors in surveys on sensitive topics, noting parallels and differences from the psychological literature on social desirability.
Journal ArticleDOI
Asking sensitive questions the impact of data collection mode, question format, and question context
Roger Tourangeau,Thomas W. Smith +1 more
TL;DR: The authors compared three methods of collecting data about sexual behaviors and other sensitive topics: com- puter-assisted personal interviewing (CAPI), computer-assisted self-administered interviewing, and audio computer assisted self-directed interviewing (ACASI) with an area probability sample of more than 300 adults in Cook County, Illinois.
Journal ArticleDOI
Telephone versus Face-to-Face Interviewing of National Probability Samples with Long Questionnaires: Comparisons of Respondent Satisficing and Social Desirability Response Bias
TL;DR: In this article, the authors proposed two ways in which shifting such surveys to random digit dialing (RDD) telephone interviewing might affect the quality of data acquired, and test these hypotheses using data from three different mode experiments.
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