Journal ArticleDOI
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Madhupa Bakshi,Prashant Mishra +1 more
TLDR
In this article, a survey of local newspapers was undertaken, among consumers in India, to establish a brand equity model for newspapers, based on Aaker's CBBE theory, and factor analysis of the data indicated that localisation, ideology, credibility, and entertainment are the variables that influence CBBE.Abstract:
In an increasingly competitive media market, branding is a potent tool in the hands of media firms. Though significant developments have taken place in the realm of practice, there is sparse research in the academic domain on consumer-based brand performance drivers in the media industry. The objective of this article is to establish the variables that affect the customer-based brand equity (CBBE) of newspaper brands. A survey of local newspapers was undertaken, among consumers in India, to establish a brand equity model for newspapers, based on Aaker’s CBBE theory. Data were collected through survey, and factor analysis of the data indicated that localisation, ideology, credibility, and entertainment are the variables that influence CBBE. Subsequently, structural equation modelling revealed that all the variables had positive impact on brand equity. For marketers of newspapers, this study identifies the factors that they need to focus on if they want to garner the equity of the brand. For the fir...read more
Citations
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Promoting Relationship Learning
Fred Selnes,James Sallis +1 more
TL;DR: In this paper, the authors develop a theory of how management can develop and promote the learning capabilities of targeted customer-supplier relationships, which suggests that a supplier and a customer can improve their joint learning activities by facilitating information exchange, developing common learning arenas, and updating their behavior accordingly.
Journal ArticleDOI
Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?
TL;DR: In this paper, the authors examine the roles of firm-created contents (FCCs) on social media in enhancing consumer-based brand equity (CBBE) and consumer response.
Journal ArticleDOI
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model
TL;DR: In this paper, the concept of consumer brand engagement (CBE) was introduced to create interaction between news media brands and consumers, referred as being consumer brand engaged (CBE).
Journal ArticleDOI
Market strategy development and innovation to strengthen consumer-based equity: The case of Brazilian airlines
TL;DR: In this article, the authors examined the relationship between marketing strategies adopted by Brazilian airlines in the domestic market and the strengthening of consumer-based brand equity (particularly brand associations with brand awareness, perceived quality, and brand loyalty).
Journal ArticleDOI
Assessing the consumer-based brand equity of news media firms: a new validated scale
TL;DR: In this article, a validated scale was provided to measure one of the main competitive advantages of news media firms: consumer-based brand equity (CBBE), and a survey of 1175 readers was undertaken.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
TL;DR: An updated paradigm for scale development that incorporates confirmatory factor analysis for the assessment of unidimensionality is outlined, which involves embedding the unidimensional sets of indicators within a nomological network defined by the complete structural model.
Journal ArticleDOI
Practical Issues in Structural Modeling
Peter M. Bentler,Chih-Ping Chou +1 more
TL;DR: In this article, practical problems that are frequently encountered in applications of covariance structure analysis are discussed and solutions are suggested, along with conceptual, statistical, and practical requirements fo...