Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future
TLDR
This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases, that has been published up to the end of 2009.Abstract:
The SWOT analysis is the process of exploring the internal and external environments of an organization and extracting convenient strategies based on its strengths, weaknesses, opportunities and threats. This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases. This paper reviews papers that have been published up to the end of 2009. The origination and historical development of SWOT are explained first, followed by a survey on trends & classifications in SWOT papers including journals, countries, years, people & contents. Then a categorical analysis is conducted about application area and scope of SWOT. Also a methodological development of SWOT is discussed. Finally, concluding remarks and a few suggestions and challenges are presented for future studies. It is hoped that the paper can serve the needs of researchers and practitioners for easy references of SWOT studies and applications, and hence promo...read more
Citations
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Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice
Paula Jarzabkowski,Sarah Kaplan +1 more
TL;DR: In response to critiques of strategy tools as unhelpful or potentially dangerous for organizations, a sociological eye is suggested on how tools are actually mobilized by strategy makers, offering a framework for examining the ways that the affordances of strategy tool and the agency of strategy makers interact to shape how and when tools are selected and applied.
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Importance-Performance Analysis based SWOT analysis
TL;DR: This study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception.
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SWOT analysis applications: An integrative literature review
TL;DR: In this paper, the strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning, however, a collective understanding of SWOT analysis remains vague.
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A wildfire risk management concept based on a social-ecological approach in the European Union: Fire Smart Territory
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Selection of construction enterprises management strategy based on the SWOT and multi-criteria analysis
TL;DR: In this paper, the authors proposed a methodology for determining management strategies in construction enterprises based on the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis as an instrument for formulating management strategies.
References
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Book
Marketing Planning for Maximum Growth
TL;DR: In this paper, the authors present a clear, methodical guide to the planning process covering corporate goals, market analysis, competitive comparison, internal allocation, SWOT analysis, strategies and tactics, marketing plan evaluation, and controls and measurements.
Journal ArticleDOI
Project management methodology for stimulating strategic communication in Japan
Yasuteru Ishino,Kyoichi Kijima +1 more
TL;DR: In this paper, a combination of soft systems methodology (SSM), SWOT analysis and strategy maps of balanced scorecard (BSC) provides a suitable methodology for stimulating strategy communication.
Journal ArticleDOI
Staff participation in a strength, weakness, opportunity, and threats analysis.
TL;DR: A SWOT analysis was performed by the multidisciplinary staff of a hospital-based home health agency and resulted in the establishment of department goals and objectives, as well as staff empowerment and increased cohesiveness.
Journal ArticleDOI
Poland′s fruit industry in transition
Uwe Faesel,Roy Hill +1 more
TL;DR: In this article, a SWOT analysis of the Polish fruit industry is presented, as a result of which the authors make recommendations for: increasing growers' influence on exports; introducing a new wholesale marketing system; improving processing equipment; rationalizing exportprocedures to the advantage of domestic competition.