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Open AccessJournal ArticleDOI

Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future

TLDR
This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases, that has been published up to the end of 2009.
Abstract
The SWOT analysis is the process of exploring the internal and external environments of an organization and extracting convenient strategies based on its strengths, weaknesses, opportunities and threats. This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases. This paper reviews papers that have been published up to the end of 2009. The origination and historical development of SWOT are explained first, followed by a survey on trends & classifications in SWOT papers including journals, countries, years, people & contents. Then a categorical analysis is conducted about application area and scope of SWOT. Also a methodological development of SWOT is discussed. Finally, concluding remarks and a few suggestions and challenges are presented for future studies. It is hoped that the paper can serve the needs of researchers and practitioners for easy references of SWOT studies and applications, and hence promo...

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Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice

TL;DR: In response to critiques of strategy tools as unhelpful or potentially dangerous for organizations, a sociological eye is suggested on how tools are actually mobilized by strategy makers, offering a framework for examining the ways that the affordances of strategy tool and the agency of strategy makers interact to shape how and when tools are selected and applied.
Journal ArticleDOI

Importance-Performance Analysis based SWOT analysis

TL;DR: This study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception.
Journal ArticleDOI

SWOT analysis applications: An integrative literature review

TL;DR: In this paper, the strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning, however, a collective understanding of SWOT analysis remains vague.
Journal ArticleDOI

A wildfire risk management concept based on a social-ecological approach in the European Union: Fire Smart Territory

TL;DR: In this paper, the authors present a forward-looking and innovative model of wildfire management focused not at the landscape, or community, or forest level but at the territory scale, which is the proposed theoretical, the context specific, and place-based operational framework.
Journal ArticleDOI

Selection of construction enterprises management strategy based on the SWOT and multi-criteria analysis

TL;DR: In this paper, the authors proposed a methodology for determining management strategies in construction enterprises based on the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis as an instrument for formulating management strategies.
References
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Book

Marketing Planning for Maximum Growth

William Giles
TL;DR: In this paper, the authors present a clear, methodical guide to the planning process covering corporate goals, market analysis, competitive comparison, internal allocation, SWOT analysis, strategies and tactics, marketing plan evaluation, and controls and measurements.
Journal ArticleDOI

Project management methodology for stimulating strategic communication in Japan

TL;DR: In this paper, a combination of soft systems methodology (SSM), SWOT analysis and strategy maps of balanced scorecard (BSC) provides a suitable methodology for stimulating strategy communication.
Journal ArticleDOI

Staff participation in a strength, weakness, opportunity, and threats analysis.

TL;DR: A SWOT analysis was performed by the multidisciplinary staff of a hospital-based home health agency and resulted in the establishment of department goals and objectives, as well as staff empowerment and increased cohesiveness.
Journal ArticleDOI

Poland′s fruit industry in transition

TL;DR: In this article, a SWOT analysis of the Polish fruit industry is presented, as a result of which the authors make recommendations for: increasing growers' influence on exports; introducing a new wholesale marketing system; improving processing equipment; rationalizing exportprocedures to the advantage of domestic competition.
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Trending Questions (1)
What are the methodologies for SWOT analysis?

The SWOT analysis methodologies include exploring internal/external environments, deriving strategies from strengths, weaknesses, opportunities, and threats, and conducting pairwise comparisons within and between SWOT groups.