Journal ArticleDOI
The Diffusion of Market Orientation throughout the Organization: A Social Learning Theory Perspective
TLDR
In this article, the authors examine the diffusion of market orientation as a social learning process to acquire and transfer individual-level MO, and identify the important work-group members or envoys.Abstract:
This study examines the diffusion of market orientation (MO) as a social learning process to acquire and transfer individual-level MO. Central to the diffusion are important work-group members, or envoys. Through their market-oriented action, top managers serve as market-oriented role models to two important types of observers in work groups—formal middle managers and work-group expert peers. In turn, these observers become top managers' envoys and role models of market-oriented behavior to frontline employees. Empirical results from a three-level data set from a Fortune 500 company support this perspective. While envoys who are neither market oriented nor identified with the firm are the least effective, envoys who are not market oriented but are strongly identified with the firm are also detrimental. Network size hinders the informal route of learning through expert peers but not the formal route through middle managers. By identifying who the important work-group envoys are and under what cond...read more
Citations
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Understanding social media effects across seller, retailer, and consumer interactions
TL;DR: In this paper, the authors proposed a contagion effect of social media use across business suppliers, retailers, and consumers, and tested social media contagion effects and their ultimate impact on multiple performance measures.
Journal ArticleDOI
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees.
TL;DR: In this paper, the authors examine frontline employees responses to corporate social responsibility (CSR) using a multisourced data set at a Global 500 financial services company and find that frontline employees identify with the organization and with customers as a function of how much the employees perceive management and customers to support the company's CSR activities.
Journal ArticleDOI
Strategic Orientations, Marketing Capabilities and Firm Performance: An Empirical Investigation in the Context of Frontline Managers in Service Organizations
TL;DR: In this paper, the authors developed and empirically tested a model that links alternative strategic orientations with firm performance, through the mediating effect of marketing capabilities, and examined the influence of environmental forces and organizational characteristics on the decision to pursue lucrative strategic orientation.
Journal ArticleDOI
Does Ethical Leadership Lead to Happy Workers? A Study on the Impact of Ethical Leadership, Subjective Well-Being, and Life Happiness in the Chinese Culture
TL;DR: The authors explored the influence of ethical leadership on employees by examining job satisfaction, subjective well-being at work, and life satisfaction, and found that ethical leadership has a negative direct effect on employee wellbeing.
Journal ArticleDOI
Market Orientation and CSR: Performance Implications
TL;DR: The authors found that firms that ranked high on CSR correlated positively to performance and also found their theoretically developed constructs of firm customer orientation (CO) and firm market orientation correlated with the firm adopting CSR.
References
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