Journal ArticleDOI
The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective
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TLDR
In this article, the mediating effect of shopping assistance and efficiency between e-tail servicescape dimensions and purchase intentions was examined, and the moderating influence of fulfillment reliability between etail servicescapes dimensions and shopping assistance was also examined.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2021-03-01. It has received 20 citations till now. The article focuses on the topics: Servicescape & Order fulfillment.read more
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The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media
TL;DR: In this paper , a comparative study of the marketing of Indian luxury brands by social media and by traditional media is presented, which examines the influence of status consumption and brand equity and shows how they impact on the purchase intention of luxury brands.
Journal ArticleDOI
The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study
Yunfeng Shang,Hina Rehman,Khalid Mehmood,Aidi Xu,Yaser Iftikhar,Yifei Wang,Ridhima Bhanot Sharma +6 more
TL;DR: In this paper , the authors examined how social media marketing activities (SMMA) influence consumers' engagement behavior in developing countries and further investigated the moderating effect of social media sales intensity.
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Values, satisfaction and intentions: online innovation perspective for fashion apparels
TL;DR: In this article, the authors survey the associations among innovation perspective on value priorities, i.e. hedonic vs utilitarian facets, satisfaction among customers and behavioral intents for online fashion apparels in the Asian economic context.
Journal ArticleDOI
Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM
TL;DR: In this article , the effect of consumer innovativeness on the purchase intention and the awe experience of online shoppers was investigated using data collected from 538 users of digital voice assistants for online shopping of fashion products.
Journal ArticleDOI
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
TL;DR: In this paper, the influence of responsiveness on customer satisfaction, cross-buying behavior, revisit intention and referral behavior was investigated using partial least square structural equation modeling (PLS-SEM).
References
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Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives
Li-tze Hu,Peter M. Bentler +1 more
TL;DR: In this article, the adequacy of the conventional cutoff criteria and several new alternatives for various fit indexes used to evaluate model fit in practice were examined, and the results suggest that, for the ML method, a cutoff value close to.95 for TLI, BL89, CFI, RNI, and G...
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Common method biases in behavioral research: a critical review of the literature and recommended remedies.
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
Book
Principles and Practice of Structural Equation Modeling
TL;DR: The book aims to provide the skills necessary to begin to use SEM in research and to interpret and critique the use of method by others.
Journal ArticleDOI
Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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