Journal ArticleDOI
The effect of human image in B2C website design: an eye-tracking study
TLDR
A research model was developed to explore the impact of human image as a visual element on consumers’ online shopping emotions and subsequent attitudes towards websites and showed that product pictures combined with human image induced positive emotions among participants, thus promoting their attitudes towards online shopping websites.Abstract:
On B2C shopping websites, effective visual designs can bring about consumers’ positive emotional experience From this perspective, this article developed a research model to explore the impact of human image as a visual element on consumers’ online shopping emotions and subsequent attitudes towards websites This study conducted an eye-tracking experiment to collect both eye movement data and questionnaire data to test the research model Questionnaire data analysis showed that product pictures combined with human image induced positive emotions among participants, thus promoting their attitudes towards online shopping websites Specifically, product pictures with human image first produced higher levels of image appeal and perceived social presence, thus stimulating higher levels of enjoyment and subsequent positive attitudes towards the websites Moreover, a moderating effect of product type was demonstrated on the relationship between the presence of human image and the level of image appeal Specificread more
Citations
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Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming
TL;DR: A two-phase research framework is developed to examine how two widely used social cues can affect viewers' attention allocation procedure and purchase intention when watching e-commerce livestreaming and finds that both herding message and interaction text can capture exogenous attention.
Journal ArticleDOI
Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions
TL;DR: In this paper, the authors investigated the effects of the number of website photographs and length of photograph descriptions on hotel customers' emotions (enjoyment and stress) and behavioral intentions, as well as the moderating effects of visual and textual information processing styles.
Journal ArticleDOI
Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG
TL;DR: This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product, and demonstrates that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps.
Journal ArticleDOI
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality:
TL;DR: In this paper, a large-scale field study and several experimental studies show that the digital presence of service employees on the firm website increases current website service quality perceptions and positively shapes memories related to employee service quality perception from past service encounters.
Journal ArticleDOI
The Impact Of Product Presentation On Decision-Making And Purchasing
Rosy Boardman,Helen McCormick +1 more
TL;DR: In this paper, the authors investigate how apparel product presentation influences consumer decision-making and whether there are any differences between age groups, using a mixed methodology including eye-tracking and qualitative in-depth interviews, with a purposive sample of 50 participants between age 20 and 70.
References
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