Journal ArticleDOI
The effects of organic labels on global, local, and private brands: more hype than substance?
Reads0
Chats0
TLDR
In this article, the authors verify four main purchasing motives for organic food in Germany: healthiness, hedonism, environmental friendliness, and food safety, and show that the use of an organic label affects consumers' perceptions of global, local, and private brands with regard to their main purchasing motivations.About:
This article is published in Journal of Business Research.The article was published on 2013-08-01. It has received 168 citations till now. The article focuses on the topics: Organic product & Price premium.read more
Citations
More filters
Journal ArticleDOI
Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior toward the Price of Organic Food
TL;DR: In this article, the role of perceived price, income, price knowledge, willingness to pay, and reactions to price changes on organic food has been investigated and the results suggest that further market differentiation in terms of organic consumer segments and food categories is necessary.
Posted Content
Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers
TL;DR: In this paper, the authors reanalyzed the Young & Rubicam database Brand Asset Valuator and examined more than 744 brands across the four largest countries in Europe: the United Kingdom, Germany, France, and Italy.
Journal ArticleDOI
Consumers' perception of organic product characteristics. A review.
Rosa Schleenbecker,Ulrich Hamm +1 more
TL;DR: The state of research as regards consumers' perception of organic product characteristics, including basic and additional characteristics, product labelling, product innovations and the range of products on the market is displayed in this contribution.
Journal ArticleDOI
Determinants of organic food consumption : A systematic literature review on motives and barriers
TL;DR: A systematic literature review of different motives and barriers and their association with purchase decisions in context to organic food shows implications for scholars, managers, and policymakers interested in better understanding issues related toorganic food consumption.
Journal ArticleDOI
Perceived value and perceived usefulness of halal labeling: the role of religion and culture
Ahmad Jamal,Juwaidah Sharifuddin +1 more
TL;DR: The authors identified the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims.
References
More filters
Journal ArticleDOI
Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
Journal ArticleDOI
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
TL;DR: In this paper, the authors developed a scale measuring both values obtained from the pervasive consumption experience of shopping and found that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables.
Book
Building Strong Brands
TL;DR: In this article, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Journal ArticleDOI
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:
TL;DR: In this article, the effects of price, brand, and store information on buyers' perceptions of product quality and value, as well as their willingness to buy Hypotheses are derived from a study of consumers.
Related Papers (5)
Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
Meike Janssen,Ulrich Hamm +1 more
Exploring The Gap Between Attitudes And Behaviour: Understanding Why Consumers Buy Or Do Not Buy Organic Food
Susanne Padel,Carolyn Foster +1 more