The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge
Steffen Schmidt,Sascha Langner,Nadine Hennigs,Klaus-Peter Wiedmann,Evmorfia Karampournioti,Gesa Lischka +5 more
TLDR
In this paper, a pre/post-testing is conducted to evaluate the framing effect of ecolabel exposure in a brand advertisement on the enhancement of brand knowledge, on both implicit and explicit levels.Abstract:
An increasing number of brands rely on ecolabelling as associative branding strategy for communicating their sustainability performance Specifically, associative branding aims to link a brand to an ecolabel to embed sustainability into brand knowledge to provide an added value for consumers In this regard, the present study applies a combined measurement approach that examines both implicit and explicit information processing to assess consumers’ brand associations related to sustainability Specifically, a pre/post-testing is conducted to evaluate the framing effect of ecolabel exposure in a brand advertisement on the enhancement of brand knowledge The results of the current study provide evidence that in particular implicit brand sustainability is a favorable brand association that positively affects consumers’ decision-making and preferences Furthermore, the results reveal a relevant framing effect of ecolabelling on the enhancement of brand knowledge, on both implicit and explicit levels read more
Citations
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Journal Article
Thinking fast and slow.
TL;DR: Prospect Theory led cognitive psychology in a new direction that began to uncover other human biases in thinking that are probably not learned but are part of the authors' brain’s wiring.
Individual differences in reasoning: Implications for the rationality debate?-Open Peer Commentary-Differences, games, and pluralism
TL;DR: In this article, the authors examined the implications of individual differences in performance for each of the four explanations of the normative/descriptive gap, including performance errors, computational limitations, wrong norm being applied by the experimenter, and a different construal of the task by the subject.
Journal ArticleDOI
Perspectives on Sustainable Tourism Development in the Hotel Industry—A Case Study from Southern Europe
Igor Trišić,Snežana Štetić,Donatella Privitera,Marko D. Petrović,Marija Maksin,Slavoljub Vujović,Zoran Jovanović,Marija Kalinić +7 more
TL;DR: The importance and role of sustainable tourism development in the 21st century is at the center of this paper on eco-certificates and green procurement in the hotel industry, within the field of the responsible or green economy as mentioned in this paper.
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The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image
Ina Rizqiyana,Wahyono Wahyono +1 more
TL;DR: In this paper, the authors examined the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable.
References
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Journal ArticleDOI
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