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The Logistics-Marketing Interface: Marketer Views on Improving Cooperation
Paul R. Murphy,Richard F. Poist +1 more
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The authors discusses marketer views for improving cooperation with the logistics function, and finds that the most frequently used cooperation techniques are top management support, information sharing, and a philosophy of cooperation.Abstract:
Previous research has identified that the marketing and logistics functions come into conflict and disagreement on a number of issues. The present paper discusses marketer views for improving cooperation with the logistics function, and finds that the most frequently used cooperation techniques are top management support, information sharing, and a philosophy of cooperation. These are rather simple concepts, and their implementation can be accomplished at a relatively low cost and with minimal organizational disruption.read more
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Improving Marketing/Logistics Cross-Functional Collaboration in the Supply Chain
TL;DR: In this paper, the authors examine relationships between the evaluation and reward system, cross-functional collaboration, effective marketing/logistics interdepartmental integration, and distribution service performance.
Journal ArticleDOI
Demand and supply integration: a conceptual framework of value creation through knowledge management
TL;DR: In this paper, a conceptual framework of demand and supply integration (DSI) is introduced for managing the supply chain to create customer value requires extensive integration between demand-focused and supply-focused processes that is based on a foundation of value creation through intraorganizational knowledge management.
Journal ArticleDOI
Exploring internal and external supply chain linkages: Evidence from the field
Mark Barratt,Ruth Barratt +1 more
TL;DR: In this paper, the specific roles of internal and external information-based linkages in achieving improved operational performance are explored, based on a single case study that comprises a supply chain containing twenty-four internal and fourteen external linkages, and they find that the individual internal linkages may be useful for extending externally derived visibility, and for addressing structural holes in the supply chain.
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A Revision and Empirical Test of the Extended Price-Perceived Quality Model
Joe Chapman,Russ Wahlers +1 more
TL;DR: In this article, the authors examined the price-perceived quality paradigm with 150 junior and senior marketing principles students with ages ranging from twenty to twenty-two years old, and the sample was sixty percent female.
Journal ArticleDOI
Comparative views of logistics and marketing practitioners regarding interfunctional co‐ordination
Paul R. Murphy,Richard F. Poist +1 more
TL;DR: In this paper, a comparison of both logistics and marketing practitioners reveals that there were minimal differences in the usage of 14 co-ordinationenhancing techniques, and that improvements in the relationship between marketing and logistics can be made relatively quickly and at a relatively low cost.
References
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Just-In-Time Exchange Relationships in Industrial Markets:
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Establishing customer service strategies within the marketing mix
TL;DR: RANKINGS of CUSTOMER Service VARIABLES by DEALERS, END USERS and ARCHITECTURE and DESIGN FIRMS in the OFFICE System and FURNITURE INDUSTRY.