Journal ArticleDOI
The selection and pricing of retail assortments: an empirical approach
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In this paper, the authors developed and tested an empirical (or nonparametric) approach that simultaneously addresses the selection and pricing problems, and applied it to the problem of selecting an optimal assortment of backpacks from a field of eight available items.About:
This article is published in Journal of Retailing.The article was published on 1999-09-01. It has received 46 citations till now. The article focuses on the topics: Population.read more
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Journal ArticleDOI
Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Murali K. Mantrala,Michael Levy,Barbara E. Kahn,Edward J. Fox,Peter Gaidarev,Bill Dankworth,Denish Shah +6 more
TL;DR: In this paper, a review of current academic literature and best trade practices identifies open questions and directions for further research and applications of PAP, and simultaneously addresses the variety, depth, and service level aspects of assortment planning to provide a more thorough understanding.
Journal ArticleDOI
Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management
Alexander Hübner,Heinrich Kuhn +1 more
TL;DR: In this article, the authors provide a state-of-the-art overview and research framework for integrated assortment and shelf space planning, and compare decision support systems for category planning.
Journal ArticleDOI
Retailer Pricing and Competitive Effects
Praveen K. Kopalle,Dipayan Biswas,Pradeep K. Chintagunta,Jia Fan,Koen Pauwels,Brian T. Ratchford,James A. Sills +6 more
TL;DR: In this article, the authors focus on how pricing and competitive effects interact as a general phenomenon, particularly as it applies to retailing, and construct a general framework that enhances our understanding of the emerging research issues in the area of pricing.
Journal ArticleDOI
Shelf-space allocation of national and private brands ☆
Nawel Amrouche,Georges Zaccour +1 more
TL;DR: The results suggest that the allocation of the shelf space depends on the quality of the private label, and the resulting Stackelberg equilibrium in terms of the amount of shelf space allocated to these brands as well as their prices.
Journal ArticleDOI
A data mining approach to product assortment and shelf space allocation
Mu-Chen Chen,Chia-Ping Lin +1 more
TL;DR: The multi-level association rule mining is applied to explore the relationships between products as well as between product categories to resolve the product assortment and allocation problems in retailing.
References
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Book ChapterDOI
A New Approach to Consumer Theory
TL;DR: In this article, the authors extend activity analysis into consumption theory and assume that goods possess, or give rise to, multiple characteristics in fixed proportions and that it is these characteristics, not goods themselves, on which the consumer's preferences are exercised.
Journal ArticleDOI
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green,V. Srinivasan +1 more
TL;DR: In this paper, the authors discuss various issues involved in implementing conjoint analysis and describe some new technical developments and application areas for the methodology, which has been applied to a wide variety of problems in consumer research.
Journal ArticleDOI
The Choice Theory Approach to Market Research
TL;DR: The authors surveys economic choice theory, stressing developments that permit use of data from psychometric and conjoint experiments to produce market demand forecasts, and a new method for estimating multinomial probits is described.
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Shelf management and space elasticity
TL;DR: It is found that location had a large impact on sales, whereas changes in the number of facings allocated to a brand had much less impact as long as a minimum threshold (to avoid out-of-stocks) was maintained.
Journal ArticleDOI
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction:
TL;DR: Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, or, in other words, adopt “Efficien...