Open University

About: Open University is a education organization based out in Milton Keynes, United Kingdom. It is known for research contribution in the topics: Context (language use) & Population. The organization has 11702 authors who have published 35020 publications receiving 1110835 citations. The organization is also known as: Open University, The & Open University.

Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

Abstract: Examines the issues associated with the creation and development of service brands in corporate branding. Initially considers the increasing importance of the services sector, the appropriateness of corporate versus individual branding and how service organisations have challenged the traditional approach to business. By analysing the success and failure of corporate branding in financial services, illustrates how thinking about service branding needs to change. Outlines the differences between product and service branding and considers how the fast‐moving consumer goods (FMCG) approach to branding needs to be adjusted for the services sector. Particular emphasis is placed on the intangible nature of services and corporate branding and how problems linked to intangible offerings can be overcome. Concludes with an examination of the roles that employees and consumers play in the delivery and strengthening of the corporate service brands.

Urban Wild Things: A Cosmopolitical Experiment:

Abstract: Cities are inhabited by all manner of things and made up of all manner of practices, many of which are unnoticed by urban politics and disregarded by science. In this paper we do two things. First, we add to the sense that urban living spaces involve much more than human worlds and are often prime sites for human and nonhuman ecologies. Second, we experiment with what is involved in taking these nonhuman worlds and ecologies seriously and in producing a politics for urban wilds. In order to do this we learn how to sense urban wildlife. In learning new engagements we also learn new things and in particular come to see urban wilds as matters of controversy. For this reason we have borrowed and adapted Latour’s language to talk of wild things. Wild things become more rather than less real as people learn to engage with them. At the same time, wild things are too disputed, sociable, and uncertain to become constant objects upon which a stable urban politics can be constructed. So a parliament of wild things might be rather different from the house of representatives that we commonly imagine. It may be closer to what Stengers (1997, Power and Invention University of Minnesota Press, Minneapolis, MN) has characterised as cosmopolitics, a politics that is worked out without recourse to old binaries of nature and society. Using empirical work with urban wildlife-trust members we muddy the clean lines of representational politics, and start to grapple with issues that a reconvened wild politics might involve.

Effective sounds in complex systems: the ARKOLA simulation

Abstract: We designed an ecology of auditory icons which worked together to convey information about a complex, demanding simulation task, and observed users collaborating on it with and without sound. Our observations suggest that audio cues can provide useful information about processes and problems, and support the perceptual integration of a number of separate processes into one complex one. In addition, they can smooth the transition between division of labour and collaboration by providing a new dimension of reference. These results suggest that auditory icons can play a significant role in future multiprocessing and collaborative systems.