Journal ArticleDOI
Consumer variety-seeking among goods and services: An integrative review
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TLDR
In this article, a conceptual, integrating framework for understanding the reasons why consumers seek variety is presented, and the implications of this research for retail and service management are discussed as well as a review of the measurement tools and predictive models of variety seeking that have been proposed in the last decade.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 1995-07-01. It has received 510 citations till now. The article focuses on the topics: Consumer choice & Goods and services.read more
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Proceedings Article
Effects of Consumer Learning and Channel Choice in Loyalty Programs
TL;DR: Results show that (un)learning, as well as channel choice, and pricing issues, are significantly associated with contract cancelation, and this work provides managerial implications that help retailers re-develop, communicate and fine-tune loyalty programs more effectively.
Examining cosmetic virtual item purchase in World of Warcraft: A theory of consumption values perspective
TL;DR: In this article, the authors used the theory of consumption values as a main theoretical framework from which to approach the concept of virtual item purchase in World of Warcraft and found that an increase in visual authority (i.e. status) will increase the enjoyment players derive from using cosmetic game items, which leads to an increased intention to purchase said items.
Journal ArticleDOI
The Roles of Variety-Seeking in The Satisfaction-Destination Intentional Loyalty Relationship: An Empirical Test of Vietnamese Citizens Visits to Beach Cities
The Effect of Product Mix Complexity in the FMCG industry, with specific focus on Manufacturing.
TL;DR: In this article, the effects of product mix complexity in Cadbury South Africa were investigated and a number of recommendations to better manage the presence of Product Mix Complexity are made, both for the business as a whole and for manufacturing specifically.
References
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Journal ArticleDOI
A mathematical theory of communication
TL;DR: This final installment of the paper considers the case where the signals or the messages or both are continuously variable, in contrast with the discrete nature assumed until now.
Book ChapterDOI
Prospect theory: an analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more
TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Journal ArticleDOI
Prospect theory: analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more