Journal ArticleDOI
Consumer variety-seeking among goods and services: An integrative review
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TLDR
In this article, a conceptual, integrating framework for understanding the reasons why consumers seek variety is presented, and the implications of this research for retail and service management are discussed as well as a review of the measurement tools and predictive models of variety seeking that have been proposed in the last decade.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 1995-07-01. It has received 510 citations till now. The article focuses on the topics: Consumer choice & Goods and services.read more
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Journal ArticleDOI
Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?
Liyang Xiong,Guan Liu,Shi Jiang +2 more
TL;DR: In this article, the authors investigate price and quality competition in a market where consumers seek variety and habit formation and compare two competing strategies, namely price commitment and quality commitment, with a three-stage Hotelling-type model, showing that variety seeking intensifies while habitual consumption softens the competition.
Posted Content
Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra
TL;DR: In this article, the authors identify a group of explanatory variables -controllability and non-controllable by retailers- of the structural variation existing in the store sets of purchases of 260 households and find out the factors underlying the consumer varied behavior in the so-called store set of purchase.
Journal ArticleDOI
Satiation and Cross Promotion: Selling and Swapping Users in Mobile Games
TL;DR: In this paper , the authors show that there exists an optimal level of satiation with a game, and with this level, the conditions under which the game publisher cross promotes, and when it does, what the conditions are for selling rather than swapping.
Not All Variety Is Created Equal: The Effects of Simultaneous and Sequential Choice Situations on the Value of Variety
TL;DR: Through simulating an actual college admissions process, studies uncover evidence of a variety seeking bias caused by the arbitrary bracketing based on geographic origin.
Journal ArticleDOI
Competition in a Variety Seeking Market With Brand Name Awareness
TL;DR: In this paper, the authors investigate service and price competition in a variety seeking market, with the consideration of brand name awareness on consumers, and show that consumers' behavior is modeled as a decrease in variety seeking behavior.
References
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Journal ArticleDOI
A mathematical theory of communication
TL;DR: This final installment of the paper considers the case where the signals or the messages or both are continuously variable, in contrast with the discrete nature assumed until now.
Book ChapterDOI
Prospect theory: an analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more
TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Journal ArticleDOI
Prospect theory: analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more