Journal ArticleDOI
Consumer variety-seeking among goods and services: An integrative review
Reads0
Chats0
TLDR
In this article, a conceptual, integrating framework for understanding the reasons why consumers seek variety is presented, and the implications of this research for retail and service management are discussed as well as a review of the measurement tools and predictive models of variety seeking that have been proposed in the last decade.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 1995-07-01. It has received 510 citations till now. The article focuses on the topics: Consumer choice & Goods and services.read more
Citations
More filters
Posted Content
A Benefit Congruency Framework of Sales Promotion Effectiveness
TL;DR: In this article, the authors build a framework of the multiple consumer benefits of a sales promotion and find that monetary and non-monetary promotions provide consumers with different levels of hedonic benefits (opportunities for value expression, entertainment, and exploration) and three utilitarian benefits (savings, higher product quality, and improved shopping convenience).
Journal ArticleDOI
A benefit congruency framework of sales promotion effectiveness
TL;DR: In this paper, the authors build a framework of the multiple consumer benefits of a sales promotion and find that monetary and non-monetary promotions provide consumers with different levels of hedonic benefits (opportunities for value expression, entertainment, and exploration) and three utilitarian benefits (savings, higher product quality, and improved shopping convenience).
Journal ArticleDOI
A descriptive model of the consumer co-production process
TL;DR: In this article, the authors present a model of consumer engagement in co-production and propose an analytical framework for more advanced studies of the phenomenon from both descriptive and analytical points of view.
Journal ArticleDOI
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
TL;DR: The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option as discussed by the authors.
Journal ArticleDOI
The Impact of Private versus Public Consumption on Variety-Seeking Behavior
TL;DR: This paper found that consumers expect others to evaluate their decision more favorably if they choose variety and that this sometimes leads individuals to incorporate more variety into their public than private decisions, and that pressure to choose variety in public is eliminated when a social cue signals the appropriateness of consuming one's favorites.
References
More filters
Journal ArticleDOI
Flexibility in Consumer Purchasing for Uncertain Future Tastes
TL;DR: In this paper, a model of an expected-utility maximization consumer is developed, and it is shown that an assortment of alternatives may have greater expected utility than an equal number of any one alternative.
Book
The Interface of marketing and strategy
TL;DR: The contribution of marketing to strategy is discussed in this article, where the authors consider the impact of competition on strategic marketing decisions and propose a market response approach to marketing strategy decisions, using a review of empirical research.
Journal ArticleDOI
A Model of Stochastic Variety-Seeking
TL;DR: In this article, a stochastic model of consumer choice that incorporates attribute-based variety seeking is proposed and compared to alternative models, including a fixed variety-seeking model and a zero-order model of choice.