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Journal ArticleDOI

Consumer variety-seeking among goods and services: An integrative review

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TLDR
In this article, a conceptual, integrating framework for understanding the reasons why consumers seek variety is presented, and the implications of this research for retail and service management are discussed as well as a review of the measurement tools and predictive models of variety seeking that have been proposed in the last decade.
About
This article is published in Journal of Retailing and Consumer Services.The article was published on 1995-07-01. It has received 510 citations till now. The article focuses on the topics: Consumer choice & Goods and services.

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Citations
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Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

TL;DR: In this paper, the authors study the distribution of revenues across products in the context of the U.S. home video industry for the 2000 to 2005 period and find evidence of a superstar effect.
Journal ArticleDOI

Examining the influence of control and convenience in a self-service setting

TL;DR: In this article, the authors explored how control and convenience perceptions influenced customers' utilitarian (speed of transaction) and hedonic (exploration) motivations for using self-service technology (SST).
Journal ArticleDOI

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

TL;DR: In this paper, the authors track information queries, information provider responses, and objective valuation of these responses by information seekers in a Web forum, in which responses to information queries come from multiple information providers with whom the information seeker has not met face-to-face and has had no prior interaction.
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Modeling inertia and variety-seeking tendencies in brand choice behavior (advertising, brand switching)

Kapil Bawa
TL;DR: In this paper, the authors present a choice model that allows us to identify such "hybrid" behavior i.e., a mixture of inertia and variety-seeking, and to distinguish hybrid behavior from simpler types of behavior such as pure inertia or zero-order behavior.
Journal ArticleDOI

The rise of supermarkets and changing expenditure patterns of poor rural households case study in the Transkei area, South Africa

TL;DR: In this article, a case study of two villages in the Transkei area of South Africa is presented, where the majority of households now buy their main food items from supermarkets rather than from local shops and farmers.
References
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Journal ArticleDOI

A mathematical theory of communication

TL;DR: This final installment of the paper considers the case where the signals or the messages or both are continuously variable, in contrast with the discrete nature assumed until now.
Book ChapterDOI

Prospect theory: an analysis of decision under risk

TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
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