Customer experiences in the age of artificial intelligence
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TLDR
The findings indicate the significant role of trust and perceived sacrifice as factors mediating the effects of perceived convenience, personalisation and AI-enabled service quality and the significant effect of relationship commitment onAI-enabled customer experience.About:
This article is published in Computers in Human Behavior.The article was published on 2021-01-01 and is currently open access. It has received 156 citations till now. The article focuses on the topics: Service quality & Service (business).read more
Citations
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The evolving role of artificial intelligence in marketing: A review and research agenda
TL;DR: A study of selected articles by means of Multiple Correspondence Analysis (MCA) procedure outlines several research avenues related to the adoption, use, and acceptance of AI technology in marketing, the role of data protection and ethics, therole of institutional support for marketing AI, as well as the revolution of the labor market and marketers’ competencies.
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Exploring the role of personality, trust, and privacy in customer experience performance during voice shopping: Evidence from SEM and fuzzy set qualitative comparative analysis
TL;DR: This study explores how personality, trust, privacy concerns, and prior experiences affectCustomer experience performance perceptions and the combinations of these factors that lead to high customer experience performance.
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Consumer interaction with cutting-edge technologies: Implications for future research
TL;DR: In this article, the authors provide an overview of consumer interaction with cutting-edge technologies, including artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics.
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Wearable technology and consumer interaction: A systematic review and research agenda
TL;DR: In this paper, a systematic literature review, using bibliometric analysis, identifies five themes: i) Wearable technology decision-making, ii) wearable technology well-being, iii wearable technology consumer behavior, iv wearable technology utility, and v wearable technology and big data analytics.
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Adoption of shopper-facing technologies under social distancing: A conceptualisation and an interplay between task-technology fit and technology trust
TL;DR: In this article, the authors examine the emerging presence of technologies in shopping activities under social distancing by conceptualizing the structures of shopper-facing technologies, and examining the interplay between task-technology fit and technology-trust that influences shoppers' adoption of the multi-dimensional technologies.
References
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