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Mobile data service fuels the desire for uniqueness

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TLDR
This research examines how mobile content creators and service providers can leverage users' desire to be unique to expand revenue and find ways to exploit that desire.
Abstract
Mobile content creators and service providers can leverage users' desire to be unique to expand revenue.

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Citations
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Journal ArticleDOI

Analysis of users and non-users of smartphone applications

TL;DR: This research proves that models like TAM should not treat mobile services as a generic concept, but instead to specifically address individual mobile services, and demonstrates the unique value of combining objective usage measurements with traditional survey data in more comprehensively modelling service adoption.
Journal ArticleDOI

Visualizing time-oriented data-A systematic view

TL;DR: With the proposed categorization, this article tries to untangle the visualization of time-oriented data, which is such an important concern in Visual Analytics.
Journal ArticleDOI

An examination of factors influencing consumer adoption of short message service (SMS)

TL;DR: In this paper, a structural equation model identifies perceived enjoyment (PENJ), perceived monetary value (PMV), perceived usefulness (PU), and perceived ease of use (PEU) as four major factors that directly affect Korean mobile phone users' SMS adoption.
Journal ArticleDOI

What drives the adoption of mobile data services? An approach from a value perspective

TL;DR: The results of this study indicate that utilitarian and social values dominate adoption decisions, whereas the impact of hedonic value in MDS acceptance is weaker than other values.
Journal IssueDOI

Understanding user acceptance of multimedia messaging services: An empirical study

TL;DR: In this paper, a research model was proposed to capture both extrinsic (e.g., perceived usefulness and perceived ease of use) and intrinsic motivators as well as perceived media richness to explain user intention to use multimedia messaging services.
References
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Journal ArticleDOI

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
Journal ArticleDOI

Consumers' Need for Uniqueness: Scale Development and Validation

TL;DR: A trait measure of consumers' need for uniqueness is developed and validated as an individual's pursuit of differentness relative to others that is achieved through the acquisition, utilization, and disposition of consumer goods for the purpose of developing and enhancing one's personal and social identity.
Journal ArticleDOI

A multifactorial approach to achievement motivation: The development of a comprehensive measure.

TL;DR: In this paper, a partir de trois etudes (N=427, 230, 450) d'une echelle de mesure de la motivation professionnelle composee de sept facteurs (49 item): ethique du travail, attrait du gain, dominance, perfectionnisme, competitivite, aspiration statutaire and maitrise.
Posted Content

An Investigation into the Social Context of Early Adoption Behavior

TL;DR: In this article, the authors developed and tested a model of the effects of perceived consumption visibility and superordinate group influence on new product intention formation and found that perceived visibility of consumption significantly affects consumers' predictions of normative outcomes (i.e., social approval from referents).
Journal ArticleDOI

"You're only as old as you feel": self-perceptions of age, fears of aging, and life satisfaction from adolescence to old age.

TL;DR: The authors examined differences in subjective age identification from adolescence to old age and the relation between subjective age and fears about one's own aging and life satisfaction using a questionnaire format, 188 men and women from 14 to 83 years of age made judgments about how old they felt, looked, acted, and desired to be.
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