Journal ArticleDOI
Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions
Minjeong Kim,Sharron J. Lennon +1 more
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TLDR
In this paper, the amount and types of information available in television-shopping segments selling apparel were examined, and the results of Phases 1 and 2 revealed that when making apparel purchases, participants needed product and customer service information; however, in some segments, that information was never available or was available in less than half the segments coded.Abstract:
In a two-part study, the amount and types of information available in television-shopping segments selling apparel were examined. In Phase 1, a content analysis of 60 segments selling apparel was conducted. In Phase 2, using an experimental format, a convenience sample of 128 middle-aged women (M = 46 years) viewed a 6-minute television-shopping segment selling apparel and assessed perceived risk, perceived amount of information available in the segment, and purchase intentions, and they answered some open-ended questions about their information-searching activities. Taken together, results of Phases 1 and 2 revealed that when making apparel purchases, participants needed product and customer service information; however, in some segments, that information was never available or was available in less than half the segments coded. Results also revealed that the amount of information perceived from a television-shopping segment selling apparel was negatively related to perceived risk and positively related to purchase intent.read more
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Journal ArticleDOI
On-line product presentation: Effects on mood, perceived risk, and purchase intention
TL;DR: In this article, the effect of product presentation on consumer responses was examined, and the relationships among variables were investigated to provide details of the nature of the effect on product presentation, including product movement, perceived risk, and apparel purchase intention.
Journal ArticleDOI
Effect of brand familiarity, experience and information on online apparel purchase
Jihye Park,Leslie Stoel +1 more
TL;DR: In this article, the effect of brand familiarity, the number of pieces of product information presented on a web site, and previous online apparel shopping experience on perceived risk and purchase intention was examined.
Journal ArticleDOI
Online service attributes available on apparel retail web sites: an E‐S‐QUAL approach
TL;DR: In this paper, a content analysis of 111 women's apparel retail web sites was conducted to assess online retailers' performance in providing online service attributes, and the overall extent to which current online retailers provide online services attributes appears to be low.
Journal ArticleDOI
The effects of visual and verbal information on attitudes and purchase intentions in internet shopping
Minjeong Kim,Sharron J. Lennon +1 more
TL;DR: This article investigated how different product presentation formats (visual vs. verbal) influence consumer attitudes toward product and purchase intentions in Internet shopping and found that both visual and verbal information had significant effects on affective and cognitive attitudes toward apparel products.
Journal ArticleDOI
Influences on the perceived risk of purchasing online
TL;DR: In this paper, the authors examined whether the perceived risk of online purchasing by consumers varies with the frequency of previous purchases, satisfaction with previous purchase experiences, the good/service orientation of an intended purchase and the level of purchase decision involvement required.
References
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TL;DR: In this paper, the authors investigated the relationship between service quality and consumer satisfaction in the formation of consumers' purchase intentions across four unique service industries and found that consumer satisfaction is best described as moderating the service quality/purchase intention relationship.
Journal ArticleDOI
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TL;DR: In this article, the authors present research findings which indicate that consumers have preferences for different risk resolution strategies when a buyer perceives risk in a purchase he can pursue different strategies of risk resolution.
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