The Effect of Organizational Reputation on E-loyalty: The Roles of E-trust and E-satisfaction
TLDR
In this paper, the authors examined the effect of organizational reputation on e-loyalty with the roles of E-trust and E-satisfaction. But they did not investigate the relationship between reputation, trust, satisfaction, and loyalty.Abstract:
Purpose- The purpose of this paper is to examine how effect of Organizational Reputation on E-loyalty with the Roles of E-trust and E-satisfaction. Design/methodology/approach- A quantitative approach was undertaken to analyze. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. This paper tests the model by using data from 450 customers of Digikala firm in Iran. Findings- Results indicated that organizational reputation affects e-satisfaction significantly and the impact of organizational reputation on e-trust is significant in the selected population. Originality/value- This study emphasized on the impact of corporate reputation on increasing customer satisfaction, customer trust, and customer loyalty in the electronic commerce company. Hence, this paper investigates the interrelationships between reputation, trust, satisfaction, and loyalty as a unique context.read more
Citations
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Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality
TL;DR: This paper aims to fill the gap by offering empirically-tested and conceptually-derived measurement model specifications for an extended eTailQ scale, and investigates the potential effects of the extended scale on e-trust and e-satisfaction, and subsequently e-loyalty.
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Gamification and reputation: key determinants of e-commerce usage and repurchase intention
TL;DR: In this article, the impact of gamification and reputation on the intention of repurchase in e-commerce has been investigated in a real ecommerce usage context, and the results indicate a positive impact of reputation on trust, as well as the impact on gamification on the effective use of the ecommerce platforms.
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Electronic Loyalty In Social Commerce: Scale Development and Validation
Bui Thanh Khoa,Ha Minh Nguyen +1 more
TL;DR: In this paper, a mixed research method with two phases of a sequential exploratory strategy was used to develop and validate an electronic loyalty scale in the context of social commerce, which is expressed in three dimensions: preference, interaction, and personal information disclosure.
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Toward the e-loyalty of digital library users: investigating the role of e-service quality and e-trust in digital economy
Muhammad Khalid Anser,Mosab I. Tabash,Abdelmohsen A. Nassani,Abdullah Mohammed Aldakhil,Zahid Yousaf +4 more
TL;DR: In this article, the role of e-service quality and e-trust for achieving e-loyalty among digital library users in the digital economy was investigated, and the mediation effect of trust in relation between e-services quality and user's e-Loyalty was examined.
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The Role of Organizational Trust and JOY in Organization’s Strategic Behaviour:
TL;DR: The concepts of Organizational Trust (OT) and JOY have changed substantially both denotatively and conceptually over the span of past years as mentioned in this paper, revealing the insights, understanding a...
References
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Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study
TL;DR: In this article, the authors developed an integrated model that indicates the influence of corporate reputation on customer loyalty in Business-to-Business (B2B) markets by implementing the model of Cretu and Brodie (2007) with additional concentration on personal relationship in B2B.
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Construct Validity of MSRT Reading Comprehension Module in Iranian Context.
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