The Effect of Organizational Reputation on E-loyalty: The Roles of E-trust and E-satisfaction
TLDR
In this paper, the authors examined the effect of organizational reputation on e-loyalty with the roles of E-trust and E-satisfaction. But they did not investigate the relationship between reputation, trust, satisfaction, and loyalty.Abstract:
Purpose- The purpose of this paper is to examine how effect of Organizational Reputation on E-loyalty with the Roles of E-trust and E-satisfaction. Design/methodology/approach- A quantitative approach was undertaken to analyze. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. This paper tests the model by using data from 450 customers of Digikala firm in Iran. Findings- Results indicated that organizational reputation affects e-satisfaction significantly and the impact of organizational reputation on e-trust is significant in the selected population. Originality/value- This study emphasized on the impact of corporate reputation on increasing customer satisfaction, customer trust, and customer loyalty in the electronic commerce company. Hence, this paper investigates the interrelationships between reputation, trust, satisfaction, and loyalty as a unique context.read more
Citations
More filters
Journal ArticleDOI
Factors Affecting Reputational Damage to Organisations Due to Cyberattacks
TL;DR: This study identifies key factors in determining reputational damage to public and private sector institutions through cyberattacks, as well as highlighting reputation factor discrepancies between private and public institutions.
Proceedings ArticleDOI
Customer Loyalty in Online Shopping
TL;DR: In this paper , the effect of online trust and online satisfaction on customer loyalty in online shopping was analyzed and the results of the analysis indicated that online trust has a significant effect on user loyalty.
Journal ArticleDOI
Pengaruh E-Trust Dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce Shopee
TL;DR: In this article , the effect of e-trust and perceived value on repurchase intention in e-commerce shopee was analyzed using multiple linear regression analysis techniques, and the results showed that the higher the etrust perceived by the customer, the more often the customer will repurchas e intention on shopee's ecommerce.
Journal ArticleDOI
The Mediating Effect of e-Satisfaction and Trust on the Influence of Brand Image and e-Loyalty
TL;DR: In this article, the mediating effect of e-satisfaction and trust on influence of brand image and e-loyalty in the case of Tokopedia, an e-marketplace with strong brand image in Indonesia, was analyzed.
References
More filters
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Journal ArticleDOI
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:
TL;DR: In this article, the authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative price).
Journal ArticleDOI
What's in a Name? Reputation Building and Corporate Strategy
Charles J. Fombrun,Mark Shanley +1 more
TL;DR: In this article, the authors argue that firms compete for reputational status in institutional fields and attempt to influence other stakeholders' assessments by signaling firms' salient advantages by signaling their salient advantages.
Journal ArticleDOI
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
TL;DR: This paper contributes by proposing and validating measures for a multidisciplinary, multidimensional model of trust in e-commerce, which shows that trust is indeed a multiddimensional concept.