The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs
TLDR
In this paper, the authors examine the associations between consumer engagement and two dimensions of value co-creation (co-production and value-in-use) using service dominant logic as the theoretical framework.About:
This article is published in Sport Management Review.The article was published on 2021-05-18 and is currently open access. It has received 14 citations till now. The article focuses on the topics: Value (economics) & Use value.read more
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Gym-Goers Preference Analysis of Fitness Centers during the COVID-19 Pandemic: A Conjoint Analysis Approach for Business Sustainability
Ardvin Kester S. Ong,Yogi Tri Prasetyo,Kerr Lorenzo Picazo,Kim Aaron Salvador,Bobby Ardiansyah Miraja,Yoshiki B. Kurata,Thanatorn Chuenyindee,Reny Nadlifatin,Anak Agung Ngurah Perwira Redi,Michael N. Young +9 more
TL;DR: In this paper, the authors analyzed the preference of gym-goers on fitness centers in the Philippines during the COVID-19 pandemic by utilizing a conjoint analysis approach and found that comfort, security, and fitness center services were the main aspects that gymgoers would consider as their main preference.
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Opera participants' perceptions of brand resonance
TL;DR: In this paper, a qualitative study of four opera focus groups, which included 24 participants with varying levels of attendance, was conducted to examine brand resonance and found that when customers have brand attachment and love, developed through intense experiences at the opera, facilitated by engagement with the brand, and community, then brand loyalty develops for the opera by intention to re-purchase.
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Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator
Fong Jia Wang,Wei-chun Chiu +1 more
TL;DR: In this article , the authors examined the relationship between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic.
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The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: the moderating role of co-production
TL;DR: In this paper, the authors examined whether perceived corporate social responsibility (CSR) predicts value-in-use through customer engagement (CE), considering the moderating role of co-production.
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Effect of Customer Experience Quality on Loyalty in Fitness Services
Ersin Eskiler,Furkan Safak +1 more
TL;DR: In this paper , the authors tested a model that explains the precursors and implications of customer experience quality in the context of fitness services and found that improving the service outcome quality results in customers who experience high-quality customeremployee and customer-customer interactions becoming loyal customers.
References
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TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Common method biases in behavioral research: a critical review of the literature and recommended remedies.
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
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Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.