The role of personality traits in green decision-making

TLDR: In this paper, the authors investigated whether personality traits play a significant role in the decision to invest in energy efficiency in the residential sector and found that personality traits affect one-time, high-cost energy efficiency investments indirectly through environmental attitudes and risk preferences.

About: This article is published in Journal of Economic Psychology.The article was published on 2017-10-01 and is currently open access. It has received 73 citations till now. The article focuses on the topics: Big Five personality traits & Financial risk.

Figures

Table 6: Differences of risk preference mediation effects between high-income and lowincome households for energy efficiency adoptions

Table 7: Mediation effects of the Big Five traits on pro-environmental behaviour (M1)

Figure 1: Mediation model M1 and moderated mediation M2

Table 1: Hypotheses

Table 3: M ediation effects of the B ig Five traits on energy efficiency (EE) investm ents (M 1)

Table 4: Moderation effects of household income on energy efficiency (EE) investments and pro-environmental behaviour (PEB) (M2)

Frequently asked questions

Q1. What have the authors contributed in "The role of personality traits in green decision-making" ?

This paper investigates whether personality traits play a significant role in the decision to invest in energy efficiency in the residential sector. Using the data from the Understanding Society UK survey, the authors apply structural equation modelling to examine if the Big Five personality traits help explain why certain individuals choose to invest in energy efficiency measures while others do not, even under nearly identical financial conditions. 

Q2. what is the e e e e e e e e?

From an engineering point of view, higher EE means higher energy conversion, i.e.the same energy input (e.g. solar, geothermal) can be converted to more final energy (e.g. electricity), or less energy input is required for the same amount of final energy (Goswami and Kreith (2007)). 

Q3. How many participants were able to match the Big Five responses in Understanding Society?

Their dataset contains 7,554 participants for whom the authors were able to match the Big Five responses in BHPS-2005 and in Wave 3 (2011- 2012) of Understanding Society (University of Essex, 2010, 2014). 

Q4. What is the main topic of the paper?

Residential energy-efficient technology adoption, energyconservation, knowledge, and attitudes: An analysis of European countries.