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The World of Goods

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TLDR
The World of Goods as mentioned in this paper is a classic of economic anthropology whose insights remain compelling and urgent, arguing that poverty is caused as much by the erosion of local communities and networks as it is by lack of possessions and contrast small-scale with large-scale consumption in the household.
Abstract
It is well-understood that the consumption of goods plays an important, symbolic role in the way human beings communicate, create identity, and establish relationships. What is less well-known is that the pattern of their flow shapes society in fundamental ways. In this book the renowned anthropologist Mary Douglas and economist Baron Isherwood overturn arguments about consumption that rely on received economic and psychological explanations. They ask new questions about why people save, why they spend, what they buy, and why they sometimes-but not always-make fine distinctions about quality. Instead of regarding consumption as a private means of satisfying one’s preferences, they show how goods are a vital information system, used by human beings to fulfill their intentions towards one another. They also consider the implications of the social role of goods for a new vision for social policy, arguing that poverty is caused as much by the erosion of local communities and networks as it is by lack of possessions, and contrast small-scale with large-scale consumption in the household. A radical rethinking of consumerism, inequality and social capital, The World of Goods is a classic of economic anthropology whose insights remain compelling and urgent. This Routledge Classics edition includes a new foreword by Richard Wilk. "Forget that commodities are good for eating, clothing, and shelter; forget their usefulness and try instead the idea that commodities are good for thinking." – Mary Douglas and Baron Isherwood

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‘Presentable’: the body and neoliberal subjecthood in contemporary India

TL;DR: In this paper, the authors focus on how access to new commodities and discourses has affected understandings of the modern Indian body and the notion of exercising consumer agency to be 'presentable' as a lens through which to examine broader aspects of the body in the creation of neoliberal subjects in India.
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Online grocery retailing – exploring local grocers beliefs

TL;DR: In this article, the authors explored the outcome, normative and control beliefs held by the local grocery retailers about online grocery retailing which would eventually translate into behavior, and the results indicated that in a country like India especially in small to medium size towns, online grocery retailers would have to think of creative ways to involve the local groceries to grow their business.
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Many choices, one destination: multimodal university brand construction in an urban public transportation system

TL;DR: This paper explored text and visual rhetoric as brand construction strategies in publicly displayed university advertisements and found that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values.
Book

The materiality of individuality : archaeological studies of individual lives

TL;DR: The material lives of individual people as discussed by the authors have been used to study the relationship between personal hygiene and identity formation in Spanish Colonial Georgia, including single shoes and individual lives of working class Bostonians and the Mill Creek Shoe Project.
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Domesticating Homes: Material Transformation and Decoration among Low-Income Families in Santiago, Chile

TL;DR: In this paper, the authors study the process of appropriation of new homes in a housing estate by low-income inhabitants of Santiago, Chile, based on material collected during fieldwork, and show how this appropriation is a balance between two contrasting forces.