Journal ArticleDOI
Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage
TLDR
In this article, a hierarchical model on customer analytics-driven value creation capability (CAVCC) is presented, which identifies the direct and indirect impact on sustained competitive advantage in which customer linking plays a mediating role.About:
This article is published in Journal of Business Research.The article was published on 2021-07-01. It has received 28 citations till now. The article focuses on the topics: Customer analytics & Resource-based view.read more
Citations
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Optimizing retail assortments
TL;DR: An implementable and scalable assortment optimization method that allows for theory-based substitution patterns and optimizes real-life, large-scale assortments at the store level by adopting an attribute-based approach to capture preferences, substitution patterns, and cross-marketing mix effects is developed.
Journal ArticleDOI
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
TL;DR: In this paper , the authors argue that big data analytics capability (BDAC) is a major determinant of firm performance, and they empirically test this argument on primary data from 360 firms in the United Kingdom.
Journal ArticleDOI
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
Oluwaseun E. Olabode,Nathaniel Boso,Nathaniel Boso,Nathaniel Boso,Magnus Hultman,Constantinos N. Leonidou,Constantinos N. Leonidou +6 more
TL;DR: In this paper, the authors argue that big data analytics capability (BDAC) is a major determinant of firm performance, and they empirically test this argument on primary data from 360 firms in the United Kingdom.
Journal ArticleDOI
Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view
TL;DR: In this article , the authors combined quantitative and qualitative methods to test the examined framework and confirmed that big data analytics capabilities develop from big data strategies and knowledge management and enhance competitive advantage and performance through sustainability marketing.
Journal ArticleDOI
What translates big data into business value? A meta-analysis of the impacts of business analytics on firm performance
TL;DR: In this article , the authors conduct a meta-analysis of 125 firm-level studies spanning ten years of research from across 26 countries and find evidence that the social factors of BA, such as human resources, management capabilities, and organizational culture show a greater impact on business value.
References
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Book
Statistical Power Analysis for the Behavioral Sciences
TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
TL;DR: An overview of simple and multiple mediation is provided and three approaches that can be used to investigate indirect processes, as well as methods for contrasting two or more mediators within a single model are explored.
Book
A primer on partial least squares structural equation modeling (PLS-SEM)
TL;DR: The Second Edition of this practical guide to partial least squares structural equation modeling is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Journal ArticleDOI
Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology
Bruce Kogut,Udo Zander +1 more
TL;DR: In this paper, the authors argue that what firms do better than markets is the sharing and transfer of the knowledge of individuals and groups within an organization, and that knowledge is held by individuals but is also expressed in regularities by which members cooperate in a social community (i.e., group, organization, or network).
Journal ArticleDOI
Estimating Nonresponse Bias in Mail Surveys
TL;DR: This article used subjective estimates and extrapolations in an analysis of mail survey data from published studies for estimates of the magnitude of bias and found that the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.