Prin. L. N. Welingkar Institute of Management Development and Research

About: Prin. L. N. Welingkar Institute of Management Development and Research is a education organization based out in Mumbai, Maharashtra, India. It is known for research contribution in the topics: Empirical research & Context (language use). The organization has 59 authors who have published 55 publications receiving 710 citations. The organization is also known as: Welingkar Institute of Management Development and Research & WeSchool.

A study on digital marketing and its impact.

Abstract: With the ever increasing development in technology, the use of Digital Marketing, Social Media Marketing, Search Engine Marketing is also increasing. Digital Marketing is used by the marketers to promote the goods and services to the marketplace. Digital Marketing place an important role in increasing the sales of goods and services. The purpose of this research is to study the impact of Digital Marketing, how it’s an important tool for both marketers and consumers. We have also studied the impact of Digital Marketing and its influence on consumer buying behavior. This research was done on base of a structured questionnaire for primary data and the sample size is 100 respondents

Karma-Yoga, the Indian Work Ideal, and its Relationship with Empathy:

Abstract: Karma-Yoga, the technique of performing action such that the soul of the actor is not bound by the results of the action, constitutes the Indian work ideal. The relationship of Karma-Yoga with the ...

An assessment approach for enhancing the organizational performance of social enterprises in India

Abstract: Purpose – This paper aims to analyze the activities of Indian social enterprises, identify the reasons/causes for their shortcomings and suggest a networked model of donor and beneficiary pool so as to enhance the performance efficiencies of these social enterprises to result in a larger social development impact. Non-governmental organizations (NGOs) and social ventures together termed as social enterprises are perceived to be a panacea for all kinds of development in the social sector in the underdeveloped economies. In the past decade, the social enterprises in India have mushroomed and yet the sanctity of their operations and ability to deliver to expectations is questionable. Design/methodology/approach – The research design for pilot study was exploratory followed by descriptive design for the full study. The research adopted a two-phase approach. In Phase I, a loosely structured interview schedule was used to collate the insights from the social enterprises, developed as a survey questionnaire and ...