Journal ArticleDOI
Consumer Power: Evolution in the Digital Age
TLDR
In this paper, the intersection of consumer behavior and digital media by clearly defining consumer power and empowerment in Internet and social media contexts and by presenting a theoretical framework of four distinct consumer power sources: demand-, information-, network-, and crowd-based power.About:
This article is published in Journal of Interactive Marketing.The article was published on 2013-11-01. It has received 478 citations till now. The article focuses on the topics: Digital media & Consumer behaviour.read more
Citations
More filters
Book
스크린 위의 삶 = Life on the screen : identity in the age of the internet
Sherry Turkle,유식 최 +1 more
TL;DR: In this paper, Sherry Turkle uses Internet MUDs (multi-user domains, or in older gaming parlance multi-user dungeons) as a launching pad for explorations of software design, user interfaces, simulation, artificial intelligence, artificial life, agents, virtual reality, and the on-line way of life.
Power, approach, and inhibition. Власть, напористость и подавленность
TL;DR: In this article, the authors propose a method to use the information of the user's interaction with the system to improve the performance of the system. But they do not consider the impact of the interaction on the overall system.
Journal ArticleDOI
Managing brands in the social media environment
TL;DR: In this article, a framework of social media's impact on brand management is introduced, arguing that consumers are becoming pivotal authors of brand stories due to new dynamic networks of consumers and brands formed through social media and the easy sharing of brand experiences in such networks.
Journal ArticleDOI
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
TL;DR: The convergence of social media and CRM creates pitfalls and opportunities, which are explored in this article, where the authors discuss how social media engagement affects the house's core areas (i.e., acquisition, retention, and termination) and supporting business areas (e.g., people, IT, performance evaluation, metrics and overall marketing strategy).
Journal ArticleDOI
Elements of strategic social media marketing: A holistic framework
TL;DR: In this paper, the authors apply a qualitative, theory-building approach to develop a strategic framework that articulates four generic dimensions of strategic social media marketing, and propose an integrative framework that expands beyond marketing theory.
References
More filters
Journal ArticleDOI
Organizational information requirements, media richness and structural design
Richard L. Daft,Robert H. Lengel +1 more
TL;DR: Models are proposed that show how organizations can be designed to meet the information needs of technology, interdepartmental relations, and the environment to both reduce uncertainty and resolve equivocality.
Journal ArticleDOI
Exit, voice, and loyalty : responses to decline in firms, organizations, and states
TL;DR: Zimbardo et al. as discussed by the authors studied the effects of severity of initiation and high penalties for exiting from public goods (and evils) on consumer reactions to price rise and quality decline in the case of several connoisseur goods.
Journal ArticleDOI
Co-creation experiences: The next practice in value creation
TL;DR: The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.
Book
스크린 위의 삶 = Life on the screen : identity in the age of the internet
Sherry Turkle,유식 최 +1 more
TL;DR: In this paper, Sherry Turkle uses Internet MUDs (multi-user domains, or in older gaming parlance multi-user dungeons) as a launching pad for explorations of software design, user interfaces, simulation, artificial intelligence, artificial life, agents, virtual reality, and the on-line way of life.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
Related Papers (5)
Users of the world, unite! The challenges and opportunities of Social Media
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more