Journal ArticleDOI
Consumers' Environmental Concerns and Behaviors in the Lodging Industry: A Comparison between Greece and the United States
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In this paper, the authors examined the impact of ERP on consumers' willingness to pay (WTP) for such hotel practices and found that consumers in both countries were more likely to patronize and demonstrate a strong WTP for hotels that provided ERP.Abstract:
This study utilizes data collected from Greece and the United States to examine consumer attitudes and behavior intentions toward the environmentally responsible practices (ERP) of hotels. Specifically examined is the impact of ERP on consumers' willingness to pay (WTP) for such hotel practices. The results indicate that consumers in both countries were more likely to patronize and demonstrate a strong WTP for hotels that provide ERP. Furthermore, the results reveal that consumers in Greece have higher environmental concerns and WTP than those in the United States, confirming that differences in culture and social structure determine a consumer's Green orientation and WTP.read more
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Young consumers insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image
TL;DR: In this paper, the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers were examined using descriptive, correlation and multiple regression analysis via the Statistical Package for Social Sciences computer program version 21.
Journal ArticleDOI
What drives employees' intentions to implement green practices in hotels? The role of knowledge, awareness, concern and ecological behaviour
TL;DR: In this article, the authors investigated the effects of three green triggers (environment knowledge, environmental awareness and environmental concern) and employees' ecological behaviour on their intentions to implement green practices in hotel companies.
Journal ArticleDOI
Exploring Consumer Perceptions of Green Restaurants in the US
TL;DR: In this article, the authors analyzed data collected from 455 restaurant customers across five casual dining restaurants to gain insight into consumer attitudes towards, and willingness to pay more for, restaurants that engage in "green" practices.
Journal ArticleDOI
A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research
TL;DR: In this paper, a quantitative meta-analysis of 26 articles published in hospitality journals was conducted in order to determine the effect sizes of the relationship between consumers' perceptions and their green behaviors.
Journal ArticleDOI
A review of the business case for CSR in the hospitality industry
Yinyoung Rhou,Manisha Singal +1 more
TL;DR: This paper reviewed 170 articles published between 1990 and 2017 covering different conceptual frameworks, measures, and samples to evaluate the current state of the field, integrate findings, identify gaps, and suggest avenues for future research.
References
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A strategic decision framework for green supply chain management
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Journal ArticleDOI
Does It Really Pay to Be Green? An Empirical Study of Firm Environmental and Financial Performance: An Empirical Study of Firm Environmental and Financial Performance
Andrew King,Michael Lenox +1 more
TL;DR: The authors analyzed 652 U.S. manufacturing firms over the time period 1987-1996 and found evidence of an association between lower pollution and higher financial valuation, finding that a firm's fixed characteristics and strategic position might cause this association.
Journal ArticleDOI
Green marketing: legend, myth, farce or prophesy?
TL;DR: In this paper, the authors examine elements of green marketing theory and practice over the past 15 years by employing the logic of the classic paper from 1985 "Has marketing failed, or was it never really tried" of seeking to identify "false marketings" that have hampered progress.
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