Journal ArticleDOI
Dimensions of Brand Personality
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TLDR
In this article, the authors developed a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).Abstract:
Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the Big Five dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality. Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness). To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created. Finally, theoretical and practical implications regarding the symbolic use of brands are discussed.read more
Citations
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Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism
TL;DR: In this article, the collective influence of destination personality and affective image on overall image formation of a domestic urban destination and subsequently its influence on tourists' behavioral intentions were examined in a study.
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Luxury fashion consumption and Generation Y consumers
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The `blogosphere' as a market research tool for tourism destinations: A case study of Australia's Northern Territory
TL;DR: In this article, the attitudes of visitors have been monitored for destination marketing organizations (DMOs) by using tick box surveys, focus groups, and focus groups with a focus group.
Journal ArticleDOI
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
TL;DR: In this paper, it was shown that the anthropomorphism of a consumer robot increases psychological warmth but decreases attitudes, due to uncanniness, while competence judgments are much less affected and not subject to a decrease in attitudes.
Journal ArticleDOI
Self-Affirmation through the Choice of Highly Aesthetic Products
Claudia Townsend,Sanjay Sood +1 more
TL;DR: This article found that choosing a product with good design affirms the consumer's sense of self and increased openness to counter-attitudinal arguments and reduced propensity to escalate commitment toward a failing course of action.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
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Culture and the self: Implications for cognition, emotion, and motivation.
TL;DR: Theories of the self from both psychology and anthropology are integrated to define in detail the difference between a construal of self as independent and a construpal of the Self as interdependent as discussed by the authors, and these divergent construals should have specific consequences for cognition, emotion, and motivation.
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A Paradigm for Developing Better Measures of Marketing Constructs
TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
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Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.