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Effect of Behavioral Interventions on Inappropriate Antibiotic Prescribing Among Primary Care Practices: A Randomized Clinical Trial

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TLDR
Among primary care practices, the use of accountable justification and peer comparison as behavioral interventions resulted in lower rates of inappropriate antibiotic prescribing for acute respiratory tract infections.
Abstract
Importance Interventions based on behavioral science might reduce inappropriate antibiotic prescribing. Objective To assess effects of behavioral interventions and rates of inappropriate (not guideline-concordant) antibiotic prescribing during ambulatory visits for acute respiratory tract infections. Design, Setting, and Participants Cluster randomized clinical trial conducted among 47 primary care practices in Boston and Los Angeles. Participants were 248 enrolled clinicians randomized to receive 0, 1, 2, or 3 interventions for 18 months. All clinicians received education on antibiotic prescribing guidelines on enrollment. Interventions began between November 1, 2011, and October 1, 2012. Follow-up for the latest-starting sites ended on April 1, 2014. Adult patients with comorbidities and concomitant infections were excluded. Interventions Three behavioral interventions, implemented alone or in combination:suggested alternativespresented electronic order sets suggesting nonantibiotic treatments;accountable justificationprompted clinicians to enter free-text justifications for prescribing antibiotics into patients’ electronic health records;peer comparisonsent emails to clinicians that compared their antibiotic prescribing rates with those of “top performers” (those with the lowest inappropriate prescribing rates). Main Outcomes and Measures Antibiotic prescribing rates for visits with antibiotic-inappropriate diagnoses (nonspecific upper respiratory tract infections, acute bronchitis, and influenza) from 18 months preintervention to 18 months afterward, adjusting each intervention’s effects for co-occurring interventions and preintervention trends, with random effects for practices and clinicians. Results There were 14 753 visits (mean patient age, 47 years; 69% women) for antibiotic-inappropriate acute respiratory tract infections during the baseline period and 16 959 visits (mean patient age, 48 years; 67% women) during the intervention period. Mean antibiotic prescribing rates decreased from 24.1% at intervention start to 13.1% at intervention month 18 (absolute difference, −11.0%) for control practices; from 22.1% to 6.1% (absolute difference, −16.0%) for suggested alternatives (difference in differences, −5.0% [95% CI, −7.8% to 0.1%];P = .66 for differences in trajectories); from 23.2% to 5.2% (absolute difference, −18.1%) for accountable justification (difference in differences, −7.0% [95% CI, −9.1% to −2.9%];P  Conclusions and Relevance Among primary care practices, the use of accountable justification and peer comparison as behavioral interventions resulted in lower rates of inappropriate antibiotic prescribing for acute respiratory tract infections. Trial Registration clinicaltrials.gov Identifier:NCT01454947

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Citations
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Antibiotic Prescribing During Pediatric Direct-to-Consumer Telemedicine Visits

TL;DR: At DTC telemedicine visits, children with ARIs were more likely to receiving antibiotics and less likely to receive guideline-concordant antibiotic management compared to children at PCP visits and urgent care visits.
References
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Audit and feedback: effects on professional practice and healthcare outcomes

TL;DR: The results indicated that feedback may be more effective when baseline performance is low, the source is a supervisor or colleague, it is provided more than once, and the role of context and the targeted clinical behaviour was assessed.
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A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

TL;DR: In this paper, the authors argue that norms do have a substantial impact on human action; however, the impact can only be properly recognized when researchers (a) separate two types of norms that at times act antagonistically in a situation, and (b) focus Ss' attention principally on the type of norm being studied.
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The Constructive, Destructive, and Reconstructive Power of Social Norms

TL;DR: A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted.
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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

TL;DR: This paper examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program and found that normative appeals were more effective when describing group behavior that occurred in the setting that most closely matched individuals' immediate situational circumstances, referred to as provincial norms.
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