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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Authentically disney, distinctly chinese: a case study of glocalization through shanghai disneyland’s brand narrative
TL;DR: Wang et al. as discussed by the authors reviewed the costs and benefits of globalization and glocalization in the context of Shanghai Disneyland and highlighted the importance of social media in social media.
Book ChapterDOI
The Effect of a Country’s Reputation, and Country-Of-Origin on Fdi Attractiveness
TL;DR: In this paper, the authors analyze the symbolic image of a country that is the target for foreign direct investment and determine the extent to which the image of specific activity sectors influences country of origin image.
Journal ArticleDOI
Trader’s competence in the internationalization of producing and exporting auto parts vehicles company
TL;DR: In this paper, an analysis about the capacity of the Trader on the internationalization of auto parts manufacturers and exporters is presented. But the focus of this paper is not on the technical aspects of the trade process.
Journal ArticleDOI
Matchmaking and the multinational enterprise: how individual motivation and international strategy interact to affect expatriate adjustment
TL;DR: In this article, a new look at expatriate adjustment is proposed, in which the focus is on the link between motivational antecedents and expat adjustment, moderated by international strategy orientation.
Journal ArticleDOI
Multiple proximities and national identities: Turkish audiences’ perception of advertising adaptations
TL;DR: The authors examines how commercials are adapted to appeal to a sense of national and cultural belonging within the overlapping contexts of global formats, national media, and local identities by examining how they adapt to local identities.
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